Data Analytics & Attribution Lead - Insurance (Hybrid)

Allianz; Fatih; Ibrido; TRY 350.000 - 550.000; Tempo pieno

Vantaggi offerti da questo lavoro

Yearly bonus

Home expense payment

Transportation

Life insurance

Employer sponsored pension & health

Meal allowance

Descrizione del lavoro

Allianz Türkiye is seeking a data analytics professional to join our team and drive data-driven decisions across online and offline channels. You will own offline data management, build and maintain Power BI dashboards, and shape measurement architectures for GTM, GA4, Contentsquare and Insider.

You will collaborate with digital teams, implement data quality controls, and contribute to AI-driven data initiatives while maintaining English proficiency in a fast-paced hybrid work environment in

Competenze

• 4-6 years of experience in data analytics and reporting.
• Proficient in English.
• Advanced SQL skills to extract and transform data from large data sets.
• Experienced in data modelling and dashboard development with Power BI.
• Strong knowledge of attribution modelling approaches and online-offline data matching.
• Experience in measurement implementation and data layer design on GTM and GA4 (preferred).
• Experience in solution planning on digital platforms such as Contentsquare and Insider (preferred).
• Able to automate data preparation and quality control with Python (preferred).
• Knowledge in AI development, Data Analytics and AI/Data Strategy.

Mansioni

• Own the management of offline data and write SQL queries to extract datasets for analysis and reporting.
• Maintain and extend Power BI dashboards end-to-end.
• Manage online-offline attribution models and validate outputs.
• Design measurement architecture for platforms collecting online behavioral data and ensure data quality.
• Plan measurement solutions across GTM, GA4, Contentsquare and Insider; define event and data layer standards.
• Document measurement and reporting standards and guide squad stakeholders.

Conoscenze

SQL

Power BI

Data analytics

Data modelling

Attribution modelling

GTM and GA4

Python automation

Contentsquare

Insider

AI development knowledge

English proficiency

Strumenti

Contentsquare

Insider

Google Tag Manager (GTM)

GA4

Python

Descrizione del lavoro

Allianz Türkiye is seeking a data analytics professional to join our team and drive data-driven decisions across online and offline channels. You will own offline data management, build and maintain Power BI dashboards, and shape measurement architectures for GTM, GA4, Contentsquare and Insider.

You will collaborate with digital teams, implement data quality controls, and contribute to AI-driven data initiatives while maintaining English proficiency in a fast-paced hybrid work environment in