Data-Driven Digital Analytics Lead

Hepsiburada (NASDAQ: HEPS); Şişli; On-site; TRY 300,000 - 420,000; Full time

Job summary

Hepsiburada seeks a Digital Analytics Specialist to measure digital product and marketing performance, derive meaningful insights from data, and strengthen data-driven decision-making across web and app platforms.

The role requires strong analytics skills, experience with GA4/GTM and BigQuery, and the ability to collaborate with marketing, product, and technology teams to define tracking requirements.

Qualifications

• Bachelor’s degree in a relevant field.
• Strong knowledge of Google Analytics, Google Tag Manager, and related analytics tools.
• Experience with platforms such as Firebase, Adjust, Meta, and TikTok.
• Strong analytical thinking, problem-solving, and data interpretation skills.
• Working knowledge of BigQuery and SQL.
• Ability to collaborate effectively with technical and cross-functional teams.
• Detail-oriented, proactive, and results-driven mindset.
• Good command of English, both written and spoken.

Responsibilities

• Manage and improve digital measurement processes across web and mobile app platforms.
• Monitor, analyze, and ensure data quality using GA4, GTM, BigQuery, and similar analytics platforms.
• Design and validate event, conversion, and funnel structures in line with business needs.
• Collaborate with marketing, product, technology, and other relevant teams to define tracking requirements for new developments.
• Proactively identify and resolve issues related to data consistency, missing tracking, or incorrect data flows.
• Support teams’ decision-making processes by interpreting data through reporting and analysis.
• Monitor the performance of campaigns, channels, and user behaviors, and generate actionable insights.
• Provide support in areas such as attribution, conversion tracking, and platform integrations.
• Contribute to analytics documentation, naming conventions, and event taxonomy processes.

Skills

Analytical thinking

Problem solving

Data interpretation

Collaboration

Detail-oriented

English proficiency

Education

Bachelor's degree in a relevant field

Tools

Google Analytics

Google Tag Manager

Firebase

Adjust

Meta

TikTok

BigQuery

SQL

Job description

Hepsiburada seeks a Digital Analytics Specialist to measure digital product and marketing performance, derive meaningful insights from data, and strengthen data-driven decision-making across web and app platforms.

The role requires strong analytics skills, experience with GA4/GTM and BigQuery, and the ability to collaborate with marketing, product, and technology teams to define tracking requirements.