CRM Manager

Gurmen Group; Güngören; On-site; TRY 400,000 - 600,000; Full time

Job summary

Gurmen Group seeks a senior CRM & analytics leader to shape customer value strategies across Ramsey and KIP, delivering end-to-end CX excellence. You will drive omnichannel loyalty initiatives, analyze CRM KPIs, and coordinate cross-functional teams to optimize retention and acquisition.

With expertise in MS Dynamics CRM, Power BI, SQL, Python, and AI tools, you will transform data into actionable insights, overseeing communications and loyalty programs that enhance Customer Lifetime Value.

Qualifications

• Bachelor’s degree in a related field.
• 10+ years in CRM, customer analytics, and data analysis.
• Strong experience with MS Dynamics CRM, Power BI, SQL, and/or Python.
• Experience using AI tools for data analysis, idea generation, code development, and content creation.
• Hands-on experience with Google Analytics, Google BigQuery, Claude, or similar tools.
• Strong knowledge of omnichannel customer experience management.
• Experience in designing, implementing, and managing customer loyalty programs.
• Advanced proficiency in MS Office, particularly Excel.
• Excellent command of written and spoken English.

Responsibilities

• Develop and execute end-to-end customer value and CX strategies to maximize CLV across channels for Ramsey and KIP.
• Design, implement, and optimize omnichannel loyalty programs to improve acquisition, engagement, and retention.
• Monitor and analyze CRM KPIs, identify improvement opportunities, and recommend data-driven actions.
• Manage personalized customer communications across all touchpoints and channels.
• Develop customer analytics strategies and collaborate across functions to predict behavior.
• Drive customer acquisition, strengthen loyalty, and reduce churn through CRM initiatives.
• Lead CRM system integration across sales channels and third-party platforms.
• Identify CRM system requirements and work with stakeholders to implement improvements.
• Support customer insight strategies by leveraging CRM data and analytics.
• Measure and report CRM campaigns effectiveness, providing actionable recommendations.

Skills

CRM strategy

Data analysis

Power BI

SQL

Python

AI tools

Google Analytics

Google BigQuery

Omnichannel CX

English communication

Education

Bachelor’s degree in Business Administration, Industrial Engineering, Statistics, Mathematics, or related field

Tools

MS Dynamics CRM

Power BI

SQL

Python

Google Analytics

Google BigQuery

Claude

Excel

Job description

Since 1972, Gurmen Group has been shaping its industries through innovation, sustainability, and operational excellence.

With a diversified business portfolio including Ramsey, KIP, Gökkale, MASPO, and Gurmen Technology, we continue to create value across fashion, manufacturing, agriculture, and technology.

Why Gurmen Group?

• Over 50 Years of Heritage and Success: Combining globally recognized brands with world-class manufacturing capabilities in Türkiye.
• A Pioneer in Sustainability: The first and only Turkish company to become a member of the RE100 Renewable Energy Initiative.
• Driven by Innovation: Leveraging advanced technologies to deliver sustainable and value-driven solutions.
• Internationally Recognized Excellence: Awarded the EFQM 4-Star Excellence Recognition for our commitment to continuous improvement and organizational excellence.

Qualifications

• Bachelor’s degree in Business Administration, Industrial Engineering, Statistics, Mathematics, or a related field.
• Minimum 10 years of experience in CRM, customer analytics, and data analysis.
• Strong experience with MS Dynamics CRM, Power BI, SQL, and/or Python.
• Experience using AI tools for data analysis, idea generation, code development, and content creation.
• Hands‑on experience with digital technologies and platforms such as Google Analytics, Google BigQuery, Claude, or similar tools.
• Strong knowledge of omnichannel customer experience management.
• Experience in designing, implementing, and managing customer loyalty programs.
• Advanced proficiency in MS Office applications, particularly Excel.
• Good command of written and spoken English.
• Strong analytical, strategic thinking, and problem-solving skills.
• Customer-focused, self-motivated, and results-driven.
• Excellent planning, organizational, and reporting skills.

Responsibilities

• Develop and execute end-to-end customer value and customer experience strategies to maximize Customer Lifetime Value (CLV) across all channels for Ramsey and KIP.
• Design, implement, and optimize omnichannel loyalty programs to improve customer acquisition, engagement, and retention.
• Monitor and analyze CRM KPIs, identify improvement opportunities, and recommend data-driven actions.
• Manage personalized customer communications across all customer touchpoints and channels.
• Develop customer analytics strategies and collaborate with cross-functional teams to better understand and predict customer behavior.
• Drive customer acquisition, strengthen customer loyalty, and reduce churn through targeted CRM initiatives and action plans.
• Lead CRM system integration projects across sales channels, internal departments, and third-party platforms.
• Identify CRM system requirements and collaborate with internal stakeholders and technology partners to implement continuous improvements.
• Support the development of customer insight strategies by leveraging CRM data and advanced analytics.
• Measure, analyze, and report the effectiveness of CRM campaigns, customer communications, and loyalty initiatives, providing actionable recommendations for continuous improvement.
• Ensure a seamless, consistent, and personalized customer experience across all customer touchpoints.