Digital Marketing Specialist

Canvera Technologies; Fatih; On-site; TRY 180,000 - 240,000; Full time

Job summary

Canvera Technologies in Istanbul invites a Digital Marketing Specialist to craft compelling narratives for fashion brands, focusing on the Arabic-speaking Iraqi market. You will lead paid media, social content, and cross-department collaboration to refine our digital persona and drive engagement.

With 1–2 years of experience, you’ll manage budgets, deliver reports, and create assets using Canva/CapCut, all while staying on-brand and data-driven in a fast-evolving company.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 1-2 years of experience in social media management or marketing coordination.
• Fluent in Arabic and English or Turkish with strong writing.
• Proficient in Meta Business Suite and Google Analytics.
• Hands-on SEM and Social Media Ads campaigns experience.
• Up-to-date with latest trends and measurement practices.
• Comfortable with Canva/Capcut for basic creatives.
• Residing in Istanbul and able to work at Canvera Office.

Responsibilities

• Plan, launch, and optimize paid media campaigns across Meta, Google Ads, and TikTok Ads.
• Run lead generation and brand awareness campaigns focusing on CPL, CTR, CPM, and engagement.
• Manage digital marketing budgets and ensure campaign efficiency and ROI.
• Develop and implement effective content and social media strategies aligned with marketing goals.
• Create and manage a monthly publishing calendar for Facebook, Instagram, and TikTok and monthly performance reports.
• Design basic creative assets using Canva for ads, posts, and stories.
• Write engaging copy for ad creatives, social media content, and campaigns.
• Track and adapt to content trends, reel formats, and engagement windows.
• Collaborate with sales and creative teams to align messaging and targeting.
• Monitor, analyze, and report on campaign performance with optimization suggestions.

Skills

Communication

Writing skills

Bilingual

Education

Bachelor’s degree in Marketing/Communications/Media

Tools

Meta Business Suite

Google Analytics

Job description

We welcome qualified candidates of all backgrounds; however, priority is given to candidates fluent in Arabic for this position

Canvera Technologies is part of a multinational company, specialized in the sales and manufacturing of garments and apparels , operating in 3 countries around the world, opening its latest office in Istanbul. Canvera is responsible for handling the international expansion of the mother company as well as managing online sales channels and developing the marketing and advertising strategies .

We're on the hunt for a Digital Marketing Specialist with a creative spark, analytical prowess, and substantial experience, particularly with a focus on the fashion industry. This role is tailored for someone who can expertly craft engaging narratives around our products for social media, emphasizing our presence in the Arabic-speaking, specifically Iraqi market. Creating and maintaining the digital image of the company's brands is a substantial duty of this job. Your mission will be to refine our digital persona across brands, leveraging your skills in market research and cross-departmental collaboration to enhance our digital strategies for a discerning audience in Iraq.

This role combines creativity and precision, requiring out-of-the-box thinking. We anticipate the candidate to be proactive with a determined attitude to accomplish tasks. Success in this position hinges on strong problem-solving abilities, as well as effective communication skills to collaborate and convey ideas clearly.

Customer Relationship

Personal Evolution

Autonomy

Administrative Work

Technical Expertise

Responsibilities

• Work with Canvera's team for creative content ideas.
• Plan, launch, and optimize paid media campaigns across Meta (Facebook/Instagram), Google Ads, and TikTok Ads.
• Run lead generation and brand awareness campaigns focused on performance metrics like CPL, CTR, CPM, and engagement rate.
• Manage digital marketing budgets and ensure campaign efficiency and ROI.
• Develop and implement effective content and social media strategies aligned with marketing goals.
• Create and manage a monthly publishing calendar for Facebook, Instagram, and TikTok and monthly performance reports.
• Design basic creative assets using Canva for ads, posts, and stories.
• Write engaging copy for ad creatives, social media content, and campaigns.
• Track and adapt to content trends, reel formats, and key engagement windows.
• Collaborate with sales and creative teams to align messaging and targeting.
• Monitor, analyze, and report on campaign performance, providing optimization suggestions.

Must Have

• Bachelor’s degree in Marketing, Communications, Media, or related field (or equivalent professional experience).
• 1-2 years Experience in social media management, marketing coordination, or a similar role
• Bilingual (Arabic - English or Turkish) strong writing and communication skills
• Proficiency in using, analyzing and managing performance of marketing tools such as Meta Business Suite, Google Analytics etc,
• Hands-on experience in SEM and Social Media Ads campaigns,
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Comfortable with using design platforms andcreator tools such as Canva, Capcut
• Residing in Istanbul with obligation to work at location of Canvera Office, not hybrid, not remote

What's great in the job?

• Great team of smart people, in a friendly and open culture
• No waste of time in enterprise processes, real responsibilities and autonomy
• Expand your knowledge of various business industries
• Real responsibilities and challenges in a fast evolving company

Each employee has a chance to see the impact of theirwork.You can make a real contribution to the success of the company.

A full-time position
Attractive salary package.

Accessible Location

Great location close to majorpublic transit services