CRM Data & Growth Architect

DeFacto; Fatih; On-site; TRY 300,000 - 550,000; Full time

Benefits offered by this job

DeFacto Business Academy

KatKat business development project

DFLife Plus rewards

Multisport partnership

Parental support

Job summary

DeFacto, a global fashion brand with 500+ stores and online operations, seeks a CRM analytics professional to design and manage multi-channel customer communications. You will run end-to-end CRM processes and analyze results to improve loyalty and growth.

The role requires a bachelor degree in related fields, advanced SQL, 3+ years in CRM or data analytics, and hands-on experience with Braze, Insider, EVAM, or D-Engage.

Qualifications

• Bachelor’s degree in a related field.
• Advanced SQL and data analysis skills.
• 3+ years in CRM operations, campaign management, or analytics.
• Hands-on experience with CRM/marketing automation platforms.
• Strong analytical thinking and initiative.
• English proficiency preferred.

Responsibilities

• Design, develop, and manage personalized multi-channel CRM campaigns.
• Execute end-to-end CRM processes including planning, targeting, journey creation.
• Ensure loyalty programs operate effectively and drive retention.
• Analyze campaign results and translate insights into improvements.
• Interpret data to provide strategic recommendations and growth opportunities.
• Improve reporting processes and build scalable structures.
• Develop data-driven projects to enhance customer experience and commercial performance.

Skills

Advanced SQL

Data analysis

Campaign analytics

English proficiency

Education

Bachelor’s degree in Business Administration, Economics, Statistics, Engineering, MIS, or related fields

Tools

Braze

Insider

EVAM

D-Engage

Job description

DeFacto, a global fashion brand with 500+ stores and online operations, seeks a CRM analytics professional to design and manage multi-channel customer communications. You will run end-to-end CRM processes and analyze results to improve loyalty and growth.

The role requires a bachelor degree in related fields, advanced SQL, 3+ years in CRM or data analytics, and hands-on experience with Braze, Insider, EVAM, or D-Engage.