Category Growth & Strategy Lead

Hero

Fatih

On-site

TRY 350,000 - 550,000

Full time

2 days ago

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Job summary

Hero, a leading FMCG company, seeks a seasoned Category Manager to develop and execute category strategies and annual business plans in Türkiye. You will own sales, profitability, and trade investments while coordinating with sales, planning and supply chain to translate insights into action.

This role requires a strong track record in modern trade, cross-functional leadership, and up-to-date market knowledge.

Qualifications

Bachelor's degree in Business Administration, Economics, Marketing, Engineering or a related field.
Minimum 10 years of relevant experience in category management, key account management, distributor management or sales within FMCG or a comparable consumer-focused environment.
Solid knowledge of modern trade sales, including customer planning, commercial negotiations, promotional management and retail execution.
Demonstrated ability to manage category performance, commercial budgets and cross-functional business plans.
Strong analytical capability and confidence in turning data into clear commercial recommendations.
Advanced communication, influencing and negotiation skills, with a collaborative stakeholder-management approach.
Good command of written and spoken English.

Responsibilities

Develop and lead category strategies and annual business plans aligned with the company’s growth, profitability and market-share ambitions.
Own category sales, distribution, profitability and trade investment targets, converting strategic priorities into clear commercial action plans.
Lead customer and channel planning, with particular focus on modern/traditional trade dynamics, joint business planning, negotiations and in-store execution.
Build productive relationships with key customers, distributors, sales partners and relevant external stakeholders; lead commercial discussions and alignment.
Prepare annual sales forecasts, trade-spend budgets and activity calendars, and ensure disciplined execution within approved budgets.
Monitor daily, monthly and period performance; identify gaps, risks and opportunities and initiate timely corrective actions with Sales and field teams.
Use consumer, shopper, customer and market insights to identify growth opportunities and strengthen assortment, pricing, promotion and distribution decisions.
Partner with Business Development, Marketing and Finance on pricing architecture, recommended retail prices, promotional mechanics and profitability scenarios.
Coordinate monthly and quarterly demand forecasts with Sales, Planning and Supply Chain, ensuring category assumptions are translated into reliable inputs.
Track in-store availability, assortment, shelf and planogram compliance, displays and promotional execution; translate field observations into practical actions.
Evaluate activity effectiveness and commercial return, and provide clear performance updates and recommendations to senior management.
Conduct regular customer, market and regional visits across Türkiye to stay close to execution, emerging trends and competitive developments.