Category Growth & Innovation Manager – FMCG

La Lorraine Bakery Group; Fatih; On-site; TRY 420,000 - 720,000; Full time

Benefits offered by this job

LLBG Academy

Growth opportunities

Sustainability focus

Job summary

La Lorraine Bakery Group in Istanbul is seeking a Category Marketing Manager to drive category and portfolio strategy, lead NPD, and coordinate with global and local teams. The role emphasizes consumer-centric product growth, pricing strategy, and strong trade execution in a dynamic, on-site environment.

The candidate will shape category architecture, develop launch plans, manage pricing, and monitor assortment and distribution across channels.

Qualifications

• University degree in Business Administration, Industrial Engineering, Marketing, or related field.
• Fluency in English, written and spoken.
• 8+ years of relevant FMCG category/product management experience.
• Ability to translate consumer insights into actionable strategies.
• Strong revenue growth orientation through product and portfolio optimization.
• Excellent communication and stakeholder management.
• Strong project management and organizational skills.
• Advanced MS Office skills, esp. Excel and PowerPoint.

Responsibilities

• Define and lead category and portfolio strategy across sales channels.
• Develop category architecture and product mix to deliver value propositions.
• Shape portfolio strategy with pricing, profitability, and channel dynamics.
• Lead New Product Development with cross-functional teams.
• Develop and execute launch plans and go-to-market strategies.
• Monitor assortment performance and distribution across channels.
• Coordinate with international marketing and field teams.
• Manage external agencies and media strategy.
• Drive CRM initiatives to boost in-store visibility.
• Bridge local and International Marketing to align LLBG strategies.

Skills

Category management

Product management

Strategic thinking

Stakeholder management

Project management

Communication skills

English language

Education

University degree in Business Administration/Marketing

Tools

Excel

PowerPoint

Market research tools

Job description

La Lorraine Bakery Group in Istanbul is seeking a Category Marketing Manager to drive category and portfolio strategy, lead NPD, and coordinate with global and local teams. The role emphasizes consumer-centric product growth, pricing strategy, and strong trade execution in a dynamic, on-site environment.

The candidate will shape category architecture, develop launch plans, manage pricing, and monitor assortment and distribution across channels.