You will manage and grow key account and food service relationships, develop customer-specific strategies, drive sales and profitability, and identify new business opportunities while delivering customer-focused initiatives and ensuring strong collaboration across internal teams.
The function
- Build, develop and maintain strong, long-term relationships with existing and potential Key Account and Food Service customers.
- Develop customer-specific action plans in line with channel strategies to drive profitable business growth.
- Act as the main point of contact for customers, understand their needs and expectations, and coordinate with relevant internal teams to provide effective solutions.
- Conduct regular customer visits and promote new products, brands, packaging innovations and marketing initiatives.
- Achieve assigned sales targets in terms of customer acquisition, turnover and profitability.
- Execute customer activity and promotional plans in line with the allocated budget and channel strategy.
- Collaborate with the Marketing team to develop and implement customer-focused promotional activities and sales initiatives.
- Apply a category management approach by regularly monitoring and analyzing customer and category performance, identifying opportunities for improvement.
- Address customer requests, concerns and issues, ensuring timely and effective resolution.
- Conduct market and field visits to monitor execution standards and take necessary corrective actions.
- Identify opportunities to grow existing accounts, acquire new customers and increase customer loyalty.
- Generate and propose new business ideas and initiatives that contribute to channel growth.
- Collaborate effectively with relevant internal departments to ensure smooth business operations and customer satisfaction.
Your profile
- Bachelor's degree in Business Administration, Economics, Marketing or a related field.
- Minimum 2 years of sales experience.
- Preferably experience in the FMCG sector and/or Food Service channel.
- Experience in Key Account Management is an advantage.
- Strong customer relationship management, communication and negotiation skills.
- Strong analytical thinking and problem-solving abilities.
- Commercial awareness with a results-driven and customer-focused mindset.
- Good planning, organization and follow-up skills.
- Ability to collaborate effectively with cross-functional teams.
- Proficiency in MS Office applications.
- Valid driving license and willingness to travel.
- Good command of English
Our offer
- You will join an international family-owned company with a strong long-term vision, where more than 5,300 enthusiastic colleagues work together, driven by five core values.
- You can literally taste our passion every day through our fresh and innovative top-quality products.
- You will help build a better world, as sustainability is high on our agenda.
- You will get the opportunity to grow and develop in a highly dynamic environment. Our LLBG Academy supports you in becoming the best version of yourself.
- You are given the space to roll up your sleeves, take initiative, and truly make a difference.
La Lorraine Bakery Group (LLBG) is an international family-owned company headquartered in Belgium with more than 85 years of experience in the milling and bakery sector. More than 5,700 passionate employees produce and sell high-quality bakery products to consumers, retailers and foodservice professionals in over 40 countries every day. They do so with respect for people, product and planet, because at LLBG we want our company and our people to grow in a sustainable way.
"We are entrepreneurs, no-nonsense and with a great dedication."
Take a look inside Sales & Customer Service
Consumer Happiness & Engagement Specialist
Day
You will drive in-store bakery excellence by bringing together customers, suppliers, and cross-functional teams to deliver impactful bakery concepts, category solutions, and shopper experiences across retail stores.