Brand Manager — Data-Driven Growth & Innovation Lead

Gizli Şirket; Sarıyer; On-site; TRY 420,000 - 660,000; Full time

Job summary

Gizli Şirket in Istanbul is seeking a Brand Manager to shape brand strategy and lead innovative marketing initiatives. This role covers portfolio analysis, packaging development, and end-to-end brand communications with a strong emphasis on data-driven decision making.

The candidate will manage 360° marketing plans, collaborate across functions, and drive sustainable brand growth in a dynamic market environment. This position is office-based in Istanbul.

Qualifications

• Bachelor’s degree in Business Administration, Finance, or Industrial Engineering.
• 5 years of experience, preferably in the FMCG sector.
• Good command of English.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Strong communication and persuasion skills.
• Experience in agency management, market research processes, and data sources (Nielsen, IPSOS).
• Detail-oriented with a strong analytical mindset.

Responsibilities

• Conduct portfolio, channel, and product mix analyses with a strong commercial and financial perspective.
• Manage innovation projects and ensure cross-functional coordination.
• Lead packaging design, launch, and marketing activities for new and existing products.
• Develop and execute 360° marketing plans in line with brand strategy and objectives, ensuring strategies are implemented consistently across all communication channels.
• Manage brand communication end to end, coordinating agency, media, and digital communication processes.
• Prepare market research reports and translate insights into actionable plans.
• Monitor budget and invoicing processes.
• Prepare annual brand planning strategies.
• Implement the digital communication strategy; manage, analyze, and optimize digital media plans based on target audience, budget, and key performance indicators.

Skills

Brand management

Market analysis

Strategic thinking

Communication

English proficiency

Education

Bachelor’s degree in Business Administration, Finance, or Industrial Engineering

Tools

Excel

PowerPoint

Job description

Gizli Şirket in Istanbul is seeking a Brand Manager to shape brand strategy and lead innovative marketing initiatives. This role covers portfolio analysis, packaging development, and end-to-end brand communications with a strong emphasis on data-driven decision making.

The candidate will manage 360° marketing plans, collaborate across functions, and drive sustainable brand growth in a dynamic market environment. This position is office-based in Istanbul.