Brand Marketing Team Lead

Emlakjet; Fatih; Hybrid; TRY 300,000 - 420,000; Full time

Benefits offered by this job

Birthday and pet care leave

Transportation support and meal card

Flexible and hybrid working (based on 

Remote support package for remote

Remote support package for remote

Job summary

Emlakjet is seeking an experienced Brand Marketing Manager to shape and execute our brand strategy across ATL, BTL and digital channels. You will partner with Sales, Product and cross-functional teams to deliver cohesive messaging and drive growth.

The role requires 5–7 years in brand marketing, leadership experience, and strong media planning, budgeting and KPI analytics. Hybrid work and travel as needed are supported in this dynamic proptech environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics or related field.
• 5–7 years in brand marketing with leadership experience.
• Experience mentoring a marketing team.
• Proven brand strategy development and execution.
• Hands-on media planning and budget management.
• Knowledge of ATL, BTL, digital marketing and integrated comms.
• Experience managing agencies and cross-functional projects.
• Strong KPI analytics and data-driven decisions.
• Excellent leadership and communication skills.
• Highly organized and proactive; no travel restrictions.

Responsibilities

• Develop and execute the company's brand strategy in line with business objectives.
• Define and lead the annual and quarterly brand marketing roadmap, ensuring alignment with priorities.
• Lead planning, execution and optimization of integrated campaigns across ATL, BTL and digital channels.
• Manage media planning and buying processes, budget allocation and ROI.
• Oversee relationships with creative, media, PR and production agencies within budget and timelines.
• Lead corporate events, sponsorships, activations and field marketing to boost awareness.
• Monitor KPIs, market trends and insights; provide actionable recommendations.
• Manage the brand marketing budget and optimize resource use for ROI.
• Collaborate with Sales, Product and cross-functional teams for consistent brand voice.
• Lead, mentor and develop the Brand Marketing team with clear objectives.
• Travel when required to support events and campaigns.

Skills

Brand marketing

Leadership

Strategic thinking

Budget management

Communication

Project coordination

Education

Bachelor's degree in Marketing

Job description

Give your career an innovative direction at Emlakjet, which aims to gather all the needs in the field of real estate on a platform.

Since our establishment in 2006, we've been excelling in simplifying property searches for sale, rent, or investment while providing diverse solutions to enhance our customers' experience. With 60M+ monthly page views and 15M+ visitors, we stand as a leading force in the proptech industry.

We aspire to push boundaries, pioneering comprehensive, innovative solutions that drive the technological evolution within Turkey's real estate sector.

As part of İlab Holding since 2014, among esteemed entities Kariyer.net, Sigortam.net, Arabam.com, Endeksa, HangiKredi, Cimri, ChemOrbis, SteelOrbis we are part of the digital ecosystem serving 65% of Turkey's monthly internet users.

“As Emlakjet employees, we value open communication, proactive approach and agility.”

Responsibilities

• Develop and execute the company's brand strategy in line with overall business objectives.
• Define and lead the annual and quarterly brand marketing roadmap, ensuring alignment with business priorities.
• Lead the planning, execution and optimization of integrated marketing campaigns across ATL, BTL and digital channels.
• Manage media planning and buying processes, ensuring effective budget allocation and maximum campaign performance.
• Oversee relationships with creative, media, PR and production agencies while ensuring projects are delivered on time, within budget and at the highest quality.
• Lead corporate events, sponsorships, brand activations and field marketing initiatives to strengthen brand awareness and customer engagement.
• Monitor, analyze and optimize campaign performance by tracking KPIs, market trends and consumer insights, providing actionable recommendations.
• Manage the brand marketing budget and ensure efficient use of resources to maximize ROI.
• Collaborate closely with Sales, Product and other cross-functional teams to ensure consistent brand communication across all customer touchpoints.
• Lead, mentor and develop the Brand Marketing team by setting clear objectives, providing regular feedback and fostering a collaborative, high-performing culture.
• Travel when required to support marketing events, campaigns and business initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics or a related field. A master's degree is a plus.
• 5–7 years of experience in brand marketing, marketing communications or integrated marketing.
• Previous experience leading or mentoring a marketing team.
• Proven experience in developing and executing brand strategies that support business growth.
• Hands-on experience in media planning and buying, including budget management and agency collaboration.
• Strong knowledge of ATL, BTL, digital marketing and integrated marketing communications.
• Experience managing agencies, vendors and cross-functional projects.
• Strong analytical mindset with experience measuring campaign performance through KPIs and making data-driven decisions.
• Excellent leadership, communication, stakeholder management and project coordination skills.
• Highly organized, proactive and adaptable in a fast-paced environment.
• No travel restrictions.

What's waiting for you on the #isinkeyiflitarafı

• Birthday and pet care leave
• Transportation support and meal card
• Flexible and hybrid working (based on position)
• Remote support package for remote workers

Onboarding Process

• End-to-end online recruitment process (2 or 3 step interviews)
• Case Study or RolePlay (based on position)