Brand Manager- Masterbrand

Sütaş Group; Fatih; On-site; TRY 120,000 - 180,000; Full time

Job summary

Sütaş Group, a leading dairy company, is seeking a Brand Manager in Istanbul to drive the Masterbrand plan and regional campaigns. You will oversee integrated communication, shopper activations, and performance monitoring, ensuring brand equity guidelines are followed.

Ideal candidate has 5+ years FMCG branding experience, English fluency, and a business or engineering background; based in Istanbul, preferably Asian side. This role offers growth and international collaboration.

Qualifications

• Bachelor's degree in a relevant field is required.
• Strong problem-solving and analytical thinking skills are essential.
• Excellent communication and project management capabilities are needed.
• Fluency in English is required for international collaboration.
• Creative, insight-driven mindset with ability to translate insights into actions.

Responsibilities

• Develop the annual Masterbrand plan and manage integrated communication projects.
• Develop and execute shopper campaigns to boost brand engagement at the point of sale.
• Monitor brand performance, prepare reports, and drive improvement actions.
• Ensure correct Masterbrand equity and visual guidelines across departments.
• Manage the A&P budget and monitor marketing investments.

Skills

Fluency in English

Communication skills

Project management

Analytical thinking

Creative mindset

Education

Bachelor’s degree in business administration, economics, industrial engineering, food engineering, advertising or communications

Job description

We are a large family of 7,500 people, each an expert in their field, working with the mission of spreading the goodness and abundance of milk.

As the Sütaş Family continues to grow every day, we are eager to add creative, innovative, high-spirited individuals who thrive in international settings and value teamwork.

We are excited to meet the future members of the Sütaş family who embrace our mission, share our vision, and align with our values, all within our integrated business model "From Farm to Table".

Would you like to join this family and become a part of Sütaş?

We are looking for a team member for the Brand Manager position within the Marketing Department.

What do We Expect from Our Team Member?

• Develop the annual Masterbrand plan; manage and implement integrated communication and activation projects as part of the annual plan.
• Develop and execute project-aligned shopper campaigns to boost brand engagement at the point of sale.
• Monitor brand performance, prepare regular reports, and drive action plans for continuous improvement.
• Ensure the correct implementation of Masterbrand equity and visual guidelines across departments.
• Manage the A&P budget and monitor the effectiveness of marketing investments
• Analyze market trends, competition, and consumer insights to identify opportunities
• Manage communication campaigns for foreign markets where the brand is active.

Expected Experience & Required Skills:

• Bachelor’s degree preferably in the fields of business administration, economics, industrial engineering, food engineering, advertising or communications.
• At least 5 years of work experience in brand management and communications preferably in FMCG.
• Strong problem-solving, conceptual and analytical thinking skills.
• Strong communication and project management skills.
• Creative and insight driven mindset with the ability of translating insights into actions.
• Fluency in English (both written and spoken).
• Based in Istanbul (preferably on the Anatolian side).

Discover a career with purpose at Sütaş Group! Our 'From Farm to Table' business model, rooted in circularity, values natural resources like soil, water, and air. Committed to regenerative agriculture and sustainable dairy farming, we preserve soil, optimize water and energy usage, boost renewable energy production, and aim for zero waste

Our 'Regional Development Model,' generates thousands of jobs across diverse sub-sectors in agriculture, as well as manufacturing and services industries. It fosters fair income distribution and contributes to social development.

At Sütaş Group, we invest in your growth. We support your personal development, knowledge, and skills, valuing your ideas and achievements. Assessing your career expectations and the organization's needs, we place an emphasis on promoting from within, as well as offer opportunities for career transitions between locations and business units. Join us in shaping a sustainable future!