Brand Manager, FMCG Dairy Growth Leader

Sütaş Group; Fatih; On-site; TRY 180,000 - 300,000; Full time

Job summary

Sütaş Group invites dynamic professionals to join us as Brand Manager in Istanbul. You will define brand strategy, set annual targets, and lead marketing plans that align with our From Farm to Table model and circular sustainability ethos.

You will manage the A&P budget, lead integrated campaigns with agencies, analyze market trends and consumer insights, and drive cross‑functional product development to grow our dairy brands.

Qualifications

• Bachelor’s degree from a reputable university.
• 4–7 years of experience in brand management in FMCG.
• Experience in end-to-end marketing processes.
• Fluency in English.

Responsibilities

• Define brand strategy and annual targets to drive sustainable growth.
• Develop and execute annual marketing plans in line with strategy.
• Manage the A&P budget and ROI of marketing investments.
• Lead integrated consumer communication and promotion campaigns in collaboration with agencies.
• Analyze market trends, competition, and consumer insights to identify growth opportunities.
• Lead product development and innovation/renovation projects in cross-functional collaboration.
• Work closely with trade marketing teams to drive category and brand growth.
• Monitor brand performance, prepare regular reports, and drive action plans to deliver business targets.

Skills

Brand management

Marketing strategy

Analytical thinking

Budget management

Cross-functional teamwork

English proficiency

AI tools familiarity

Education

Bachelor's degree

Tools

MS Office

Nielsen Discover

Ipsos Household Panel

Job description

Sütaş Group invites dynamic professionals to join us as Brand Manager in Istanbul. You will define brand strategy, set annual targets, and lead marketing plans that align with our From Farm to Table model and circular sustainability ethos.

You will manage the A&P budget, lead integrated campaigns with agencies, analyze market trends and consumer insights, and drive cross‑functional product development to grow our dairy brands.