Senior Brand Manager

Beyaz Kağıt; Fatih; On-site; TRY 150,000 - 210,000; Full time

Job summary

Beyaz Kağıt, a leading Turkish FMCG company, seeks a Senior Brand Manager to lead brand strategy, product development, and 360° marketing across domestic and international markets.

You will manage launch/relaunch projects, coordinate with R&D and agencies, and drive growth through data-driven insights and strong leadership.

Qualifications

• Bachelor’s / Master’s degree from a reputable university (preferably majors with Business Administration, Economics, Management Engineering, Industrial Engineering, Chemical Engineering..etc)
• At least 8-10 years of full-time brand management & marketing experience in marketing departments of FMCG companies for both domestic and international markets
• Previous experience as Senior Brand Manager or similar positions (At least 3-4 years)
• Experienced in analyzing and drawing conclusions market & consumer research reports
• Be a dynamic & good team player, ambition to drive and create successful results
• Strong leadership, presentation and superior communication skills, creative and innovative personality
• Strong awareness, understanding and knowledge of the market & consumer & shopper reports & insights
• Multitasking & problem solving & strong analytical thinking
• Fluency in English both written and spoken, other languages will be asset
• Proficiency in MS Office applications
• No restriction to travel

Responsibilities

• Contributes to the development of short and long term business strategy and marketing plans of the company, executes and plans 360° marketing mix of the brand according to general brand strategy and company targets
• Takes an active role in creation and implementation of brand & product management strategies
• Manages all the development process of marketing mix including new product development, new launch-relaunches with new packagings, works closely with R&D team
• Manages all the marketing processes of company both above the line (ATL) and below the line (BTL) projects
• Developes short and mid-term brand strategies including new launches, core business development and communication platforms for all responsibled category brands, develops new product & brand ideas with team
• Coordinates all the launch / relaunch and 3rd party agency & supplier relations
• Tracks and analyses brand / product performance and trends in terms of company business targets, Monitors and analyses market dynamics, sales volumes, market share trends and competitive activities monthly, follows up with the sales and trade marketing team
• Prepares, presents and executes marketing plans and strategies under his/her responsibility.
• Prepares and executes all launch & re-launch projects under his/her responsibilites.
• Developes annual category brand plans, guides product portfolio priorities to deliver company business objectives
• Manages multicountry and multicategory responsibilities

Skills

Leadership

Presentation skills

Communication

Creativity

Market insights

Analytical thinking

English fluency

MS Office

Team player

Multitasking

Education

Bachelor’s / Master’s degree

Tools

MS Office

Job description

Beyaz Kağıt, the manufacturer of the Asperox, Peros, and Sparx brands, is one of Türkiye’s leading fast-moving consumer goods companies. It operates on a global scale, backed by a strong brand portfolio, high production capacity, and an export network reaching approximately 90 countries.

Established in 2005, Beyaz Kağıt develops solutions centered on consumer needs, driven by a robust R&D approach, an innovative product portfolio, and a focus on sustainable growth. Continuing to create value in the sector through its integrated production infrastructure and sustainability-oriented investments, the company steadfastly pursues its growth in both Turkish and international markets.

• Bachelor’s / Master’s degree from a reputable university (preferably majors with Business Administration, Economics, Management Engineering, Industrial Engineering, Chemical Engineering..etc)
• At least 8-10 years of full-time brand management & marketing experience in marketing departments of FMCG companies for both domestic and international markets
• Previous experience as Senior Brand Manager or similar positions (At least 3-4 years)
• Experienced in analyzing and drawing conclusions market & consumer research reports
• Be a dynamic & good team player, ambition to drive and create successful results
• Strong leadership, presentation and superior communication skills, creative and innovative personality
• Strong awareness, understanding and knowledge of the market & consumer & shopper reports & insights
• Multitasking & problem solving & strong analytical thinking
• Fluency in English both written and spoken, other languages will be asset
• Proficiency in MS Office applications
• No restriction to travel

JOB DESCRIPTION:

• Contributes to the development of short and long term business strategy and marketing plans of the company, executes and plans 360° marketing mix of the brand according to general brand strategy and company targets,
• Takes an active role in creation and implementation of brand & product management strategies,
• Manages all the development process of marketing mix including new product development, new launch-relaunches with new packagings, works closely with R&D team.
• Manages all the marketing processes of company both above the line (ATL) and below the line (BTL) projects
• Developes short and mid-term brand strategies including new launches, core business development and communication platforms for all responsibled category brands, develops new product & brand ideas with team
• Coordinates all the launch / relaunch and 3rd party agency & supplier relations
• Tracks and analyses brand / product performance and trends in terms of company business targets, Monitors and analyses market dynamics, sales volumes, market share trends and competitive activities monthly, follows up with the sales and trade marketing team
• Prepares, presents and executes marketing plans and strategies under his/her responsibility.
• Prepares and executes all launch & re-launch projects under his/her responsibilites.
• Developes annual category brand plans, guides product portfolio priorities to deliver company business objectives
• Manages multicountry and multicategory responsibilities.