Brand Manager

Bosch; Fatih; On-site; TRY 600,000 - 800,000; Full time

Job summary

Bosch is seeking a Brand Manager to strengthen the market presence of Hitachi and YORK brands in Türkiye and grow the Bosch Home Comfort Türkiye portfolio.

You will develop brand strategies, manage campaigns, and coordinate with Sales, Product Management and Communications to deliver integrated marketing across channels. Fluent English and 5+ years’ experience are preferred.

Qualifications

• Strong knowledge of brand strategy, positioning, digital marketing and integrated marketing communications.
• Experience managing marketing campaigns, external agencies and cross-functional projects.
• Excellent analytical thinking, creativity, communication and project management skills.
• Ability to manage multiple brands, stakeholders and priorities effectively.
• Very good command of written and spoken English.

Responsibilities

• Develop and implement brand strategies for Hitachi and YORK in alignment with business objectives and global brand guidelines.
• Strengthen brand positioning, awareness and equity through market, customer and competitor insights.
• Plan and execute integrated marketing and communication activities, including digital campaigns, PR, social media, events and sponsorships.
• Ensure consistent brand identity and communication across all relevant channels and customer touchpoints.
• Support product launches, go-to-market strategies and brand activation initiatives in collaboration with relevant stakeholders.
• Manage external agencies, business partners and marketing budgets to ensure effective execution of brand activities.
• Monitor brand performance and campaign effectiveness through relevant KPIs and drive continuous improvement.
• Collaborate closely with Sales, Product Management, Communication and other functions to align brand initiatives with business priorities.

Skills

Brand strategy

Digital marketing

Integrated marketing communications

Analytical thinking

Project management

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

Job Description

We are looking for a Brand Manager to strengthen the market presence of Hitachi and YORK brands in Türkiye and support their growth within the Bosch Home Comfort Türkiye portfolio.

• Develop and implement brand strategies for Hitachi and YORK in alignment with business objectives and global brand guidelines.
• Strengthen brand positioning, awareness and equity through market, customer and competitor insights.
• Plan and execute integrated marketing and communication activities, including digital campaigns, PR, social media, events and sponsorships.
• Ensure consistent brand identity and communication across all relevant channels and customer touchpoints.
• Support product launches, go-to-market strategies and brand activation initiatives in collaboration with relevant stakeholders.
• Manage external agencies, business partners and marketing budgets to ensure effective execution of brand activities.
• Monitor brand performance and campaign effectiveness through relevant KPIs and drive continuous improvement.
• Collaborate closely with Sales, Product Management, Communication and other functions to align brand initiatives with business priorities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communication or a related field.
• Minimum 5 years of professional experience in brand management, marketing or marketing communications.
• Strong knowledge of brand strategy, positioning, digital marketing and integrated marketing communications.
• Experience in managing marketing campaigns, external agencies and cross-functional projects.
• Strong analytical thinking, creativity, communication and project management skills.
• Ability to manage multiple brands, stakeholders and priorities effectively.
• Very good command of written and spoken English.
• Experience in HVAC or other technical B2B/B2C industries is an advantage.