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Social Media Marketing Executive
Descrizione del lavoro
A healthcare marketing firm in Singapore seeks a skilled Social Media Marketing Specialist to develop content strategies for LinkedIn, TikTok, XiaoHongShu, and Meta. The role involves creating high-quality content, managing community engagement, and executing campaigns. Candidates should have a bachelor’s degree in marketing and 2-4 years of social media experience, preferably with proven success across platforms.
Competenze
- 2–4 years of experience in social media marketing, preferably across multiple platforms.
- Proven success in growing brand presence on various social media platforms.
- Ability to adapt tone and content for different cultural contexts.
Mansioni
- Develop and execute platform-specific content strategies.
- Create engaging, high-quality content for social media.
- Manage daily posting and community interactions.
- Plan and execute paid and organic campaigns.
- Track performance metrics and optimise campaigns.
Conoscenze
Formazione
Strumenti
- Develop and execute platform-specific content strategies for LinkedIn, TikTok, XiaoHongShu, and Meta for healthcare company
- Create engaging, high-quality content (short-form videos, posts, infographics, stories, carousels, etc.)
- Ensure all content aligns with brand voice and target audience preferences
- Manage daily posting, community interactions, and audience engagement
- Monitor comments, messages, and feedback across platforms, ensuring timely and professional responses
- Plan and execute paid and organic campaigns tailored to each platform
- Track performance metrics (engagement, reach, followers, conversions) and optimise campaigns
- Bachelor’s degree in Marketing, Communications, or related field preferred
- 2–4 years of experience in social media marketing, preferably across multiple platforms
- Proven success in growing brand presence on LinkedIn, TikTok, XiaoHongShu, and Meta
- Strong content creation skills — copywriting, video editing (basic), and storytelling
- Familiarity with analytics tools (Meta Business Suite, LinkedIn Analytics, TikTok Analytics, RED dashboards)
- Ability to adapt tone and content for different cultural contexts (e.g. Western vs Chinese platforms)
* Il benchmark retributivo si basa sugli obiettivi retributivi dei leader del mercato nei rispettivi settori. È pensato per orientare gli utenti Premium nella valutazione delle posizioni aperte e aiutarli a negoziare la propria retribuzione. Tale benchmark non è fornito direttamente dall'azienda, quindi la retribuzione effettiva potrà risultare anche notevolmente superiore o inferiore.