Social Media Marketing à Singapour

Job Responsibilities:

eCommerce Management:

• Develop and manage the eCommerce strategy for trade partners, ensuring alignment with overall business objectives.
• Oversee the execution of eCommerce operations, including product assortment, pricing strategies, promotions, and inventory management.
• Collaborate with sales teams to ensure seamless integration of eCommerce initiatives with offline trade strategies.
• Optimize product listings, ensuring they are compelling, accurate, and optimized for search and conversion.
• Monitor, analyze, and report on key performance metrics (KPIs) for eCommerce and digital marketing activities.

Digital Marketing Strategy:

• Manage and optimize digital advertising campaigns on platforms like social media channels tailored to the FMCG market.
• Develop and execute content digital marketing strategies that enhance brand visibility and consumer engagement within trade channels.
• Utilize tools and data analytics to drive targeted campaigns, customer segmentation, and personalized digital marketing efforts.
• Stay current with industry trends, consumer behaviour, and digital innovations in the FMCG sector, applying this knowledge to enhance performance.
• Work with internal and external teams to create and optimize content that supports both brand and trade partner objectives.
• Ensure that content is tailored to the FMCG audience and adheres to industry regulations and standards.
• Use data-driven insights to refine strategies, improve ROI, and drive incremental sales growth.

Operations Management:

• Coordinate with relevant operational teams to ensure a smooth handover of goods to customers. Provide support to operations when needed to ensure seamless executive.

Job Requirements:

• Minimum Diploma in Marketing, Business, eCommerce, or a related field.
• At least 5 years of work experience in digital marketing, with a strong focus in the FMCG industry required.
• Proficiency in eCommerce tools and platforms, including experience with major FMCG retailer websites and marketplaces.
• Demonstrated experience in direct negotiation with buyers and retailers, as well as a comprehensive understanding of consumer channels, is essential.
• Maintain the integrity of the brand image and consistency of voice across multiple channels to ensure the brands stay top of mind.
• Strong understanding of FMCG sales dynamics, trade marketing, and shopper behaviour
• Experience with digital marketing tools and online platforms (e.g.Tiktok, Shopee, Lazada, etc).
• Excellent communication, negotiation, and relationship-building skills.
• Knowledge of FMCG regulatory requirements and industry standards is a plus.
• Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously.
• Strong analytical abilities are necessary, along with the capacity to identify new growth opportunities.
• Must be highly motivated, driven, patient, and possess a positive attitude, contributing effectively as a team player.

Working Hours:

Monday to Friday: 8am to 5.30pm