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Assistant Marketing Manager (Retail/Mall)
Job summary
A leading marketing consultancy in Singapore is looking for an Assistant Marketing Manager to develop and lead integrated marketing campaigns that enhance the mall's market positioning. The ideal candidate should have a Bachelor’s degree, at least 5 years of experience in retail and shopping malls, and strong leadership skills. This role requires a proactive team player who can manage digital marketing efforts and engage with tenants effectively. Competitive benefits include a flexible allowance and ample annual leave.
Benefits
Qualifications
- Minimum 5 years’ experience preferably in retail and shopping malls.
- Strong leadership, interpersonal and communication skills.
- Proactive and able to multi-task under pressure.
Responsibilities
- Develop and lead integrated marketing campaigns.
- Spearhead tenant and vendor engagement.
- Lead and manage digital and social media marketing efforts.
Skills
Education
- Permanent role
- Onsite work arrangement
- Work location: Jurong Point
- Benefits: 18 days annual leave, AWS, family healthcare leave, birthday leave, mobile and transport allowance, and flexible benefits.
As part of the Marketing team, you will play a strategic and hands‑on role in driving the mall’s marketing initiatives and enhancing its market positioning.
- Develop and lead integrated marketing campaigns and promotional campaigns to drive shopper footfall, boost tenant sales and strengthen the mall’s visibility and competitive positioning in the market.
- Spearhead tenant and vendor engagement for mall events, pushcart leasing, casual leasing activations, and promotional partnerships. Prior experience in these areas is essential for success in this role.
- Oversee casual leasing operations for advertising panels, atrium spaces, and pushcarts - including lead conversion, and operational execution to maximize occupancy and revenue.
- Lead and manage digital and social media marketing efforts - overseeing execution, and leveraging analytics to drive engagement and footfall.
- Monitor and report on campaign performance, including KPIs, ROI analysis, and footfall/sales tracking to inform future initiatives.
- Contribute to overall marketing planning, budgeting, and team development while actively supporting cross‑functional efforts that enhance shopper experience and tenant collaboration.
Key Accountabilities
- Drive shopper traffic and engagement through effective campaigns.
- Ensure campaign performance meets KPIs and ROI targets.
- Achieve revenue and occupancy goals for casual leasing (advertising, atrium, pushcarts).
- Bachelor’s degree in Marketing, Communications, Business or relevant field.
- Minimum 5 years’ experience preferably in retail and shopping malls.
- A high-energy and collaborative team player with strong leadership, interpersonal and communication skills.
- Self-driven, proactive, and able to multi-task under pressure.
- Adaptable, creative, and solutions-oriented in a fast-paced environment.
May Anne Ramos
Senior Consultant
Revup Proservices Pte Ltd
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.