Wholesale Retail Campaign Lead

PERSOL; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

PERSOL Singapore is seeking a skilled Retail Activation specialist to lead campaigns, product launches and brand activations across wholesale partner stores. You will coordinate materials, POSM and visual merchandising assets, ensuring readiness for every launch while collaborating with KAMs, Marketing, Visual Merchandising and Supply Chain.

You will conduct store visits, support openings and renovations, manage timelines and budgets, and provide hands-on solutions to store-level challenges to

Qualifications

• Diploma or Degree in Marketing, Business, Retail Management or a related field.
• 3–5 years of experience in retail activation, trade marketing, visual merchandising, retail operations or project management.
• Experience working with wholesale partners, sportswear, fashion, FMCG or consumer retail brands will be an advantage.
• Strong coordination and project management skills, with the ability to manage multiple projects and deadlines.
• Commercially aware and detail‑oriented, with a practical, hands‑on approach to problem solving.
• Confident communicating with both internal stakeholders and external retail partners.
• Comfortable working independently and spending significant time visiting stores and activation sites.
• Proficient in Microsoft Office.
• A genuine interest in sports, lifestyle and the retail industry.

Responsibilities

• Lead the execution of retail campaigns, product launches and brand activations across wholesale partner stores.
• Coordinate campaign materials, POSM, visual merchandising assets and other retail requirements for launches.
• Collaborate with wholesale partners and internal teams including Key Account Management, Marketing, Visual Merchandising and Supply Chain.
• Conduct regular store visits and retail checks to ensure strong execution of brand and visual merchandising standards.
• Support new store openings, renovations, shop-in-shop installations and other retail improvement projects.
• Manage activation timelines, calendars and project milestones, identifying delays or issues early.
• Provide hands‑on support to resolve store‑level challenges for smooth retail execution.
• Work with KAMs to improve product visibility and sell‑through.
• Track activation results, store compliance and launch readiness, providing post‑activation updates and reports.
• Monitor project requirements and budgets to meet timelines and standards.

Skills

Retail activation

Trade marketing

Visual merchandising

Project management

Stakeholder coordination

Education

Diploma or Degree in Marketing

Retail Management degree

Tools

Microsoft Office

Job description

PERSOL Singapore is seeking a skilled Retail Activation specialist to lead campaigns, product launches and brand activations across wholesale partner stores. You will coordinate materials, POSM and visual merchandising assets, ensuring readiness for every launch while collaborating with KAMs, Marketing, Visual Merchandising and Supply Chain.

You will conduct store visits, support openings and renovations, manage timelines and budgets, and provide hands-on solutions to store-level challenges to