Senior Marketing Campaigns & Promotions Lead

PERSOL; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Job summary

PERSOL Singapore is seeking an experienced marketing professional to lead multi-channel campaigns. The role focuses on planning, execution, and post-campaign evaluation across online, offline, and partner channels.

You will manage agencies, coordinate with internal teams and retailers, and oversee budgets and vendor performance while maintaining brand standards and delivering measurable results.

Qualifications

• Minimum 8 years' experience in marketing, campaign management, project coordination, or related fields.
• Ability to convert strategic marketing plans into execution frameworks.
• Excellent organisational, multitasking, and prioritisation capabilities.
• Demonstrated experience collaborating with cross-functional stakeholders and managing expectations.
• Hands-on experience with agencies, vendors, production partners, or service providers.
• Resourceful, proactive with strong analytical and problem-solving abilities.
• Independent work, sound judgement, and ownership of outcomes.
• Strong written and verbal communication, including presentations and reports.
• Experience in procurement and budget management; exposure to digital engagement programmes or systems deployment is advantageous.

Responsibilities

• Execute marketing campaign strategies with detailed rollout plans, timelines, and stakeholder action items.
• Lead end-to-end delivery of campaigns from planning through post-campaign evaluation.
• Prepare and manage agency briefs, overseeing production and deployment of collateral per brand standards.
• Coordinate integrated marketing activities across online, offline, and partner channels.
• Oversee event logistics, staffing, materials, inventory, and fulfillment.
• Ensure campaign guidelines and communications are accurate and consistently communicated.
• Manage external agencies for PR, product launches, and paid media campaigns.
• Coordinate product information, assets, and approval processes for promotions.
• Collaborate with digital marketing and influencer teams for cohesive execution.
• Track agency performance and consolidate media coverage and campaign reports.
• Support retail marketing initiatives and digital engagement platforms.
• Partner with stakeholders on requirements, testing, deployment, and launch prep.
• Develop and maintain operational docs, FAQs, training materials, and issue logs.
• Monitor programme performance and recommend process improvements.
• Oversee vendor performance and maintenance for service quality.

Skills

Campaign management

Stakeholder management

Project coordination

Cross-functional collaboration

Vendor management

Digital engagement platforms

Education

Bachelor's degree

Job description

PERSOL Singapore is seeking an experienced marketing professional to lead multi-channel campaigns. The role focuses on planning, execution, and post-campaign evaluation across online, offline, and partner channels.

You will manage agencies, coordinate with internal teams and retailers, and oversee budgets and vendor performance while maintaining brand standards and delivering measurable results.