Project Management Executive, APAC Website Management

Midea APAC; Singapore; On-site; SGD 42,000 - 68,000; Full time

Job summary

Midea APAC is seeking a detail-oriented Project Management Executive to manage the regional website, optimize UX, and support digital marketing efforts across APAC markets.

The role focuses on content management, performance tracking, and collaboration with global/local teams to ensure brand-aligned content and strong conversion performance.

Qualifications

• 1–2 years in project management, preferably in website management, digital content, and analytics.
• Hands-on experience with CMS platforms (WordPress, Shopify, Adobe Experience Manager, etc.).
• Possess knowledge of Google Analytics, Google Tag Manager, and SEO best practices.
• Basic understanding of HTML/CSS is a plus.
• Proficient in English; Chinese proficiency helpful for HQ coordination.

Responsibilities

• Oversee daily website updates, including product pages, landing pages, banners, and promotional content.
• Collaborate with global/local teams to ensure content aligns with brand guidelines and market needs.
• Ensure website performance, speed, and mobile responsiveness are optimized.
• Coordinate with developers, designers, and IT teams to implement UX/UI improvements and troubleshoot issues.
• Optimize website structure and navigation for a seamless user journey and conversions.
• Ensure SEO best practices and meta data optimization are implemented.
• Conduct A/B testing and CRO to boost engagement and sales.
• Support Website Migration Team Lead during upgrades or migrations.
• Monitor website analytics using Google Analytics/Adobe Analytics and generate actionable reports.
• Work with marketing to ensure tracking pixels and tags are properly integrated.

Skills

Content management

UX optimization

Analytics

Project management

English proficiency

Education

Diploma in Marketing, Digital Marketing, Communications, or related field

Tools

WordPress

Shopify

Adobe Experience Manager

Google Analytics

Google Tag Manager

HTML/CSS

Job description

We are looking for a detail-oriented and proactive Project Management Executive (APAC Website Management) to manage and optimize the company’s regional website while supporting digital marketing efforts.

This role will focus on website content management, UX optimization, and performance tracking, ensuring a seamless and engaging online experience across multiple markets.

The ideal candidate has at least 1-2 years of project management experience, preferably in website management, digital content, and analytics.

Work Hours: Mon-Fri, 9am-6pm

Office Location: 158 Cecil Street

Responsibilities :

• Oversee daily website updates, including product pages, landing pages, banners, and promotional content.
• Work with global/local teams to ensure content is aligned with brand guidelines and market needs.
• Ensure website performance, speed, and mobile responsiveness are optimized.
• Coordinate with developers, designers, and IT teams to implement UX/UI improvements and troubleshoot technical issues.
• Optimize website structure and navigation for a seamless user journey and conversion efficiency.
• Ensure SEO best practices are implemented, including metadata optimization and internal linking.
• Conduct A/B testing and conversion rate optimization (CRO) to enhance user engagement and sales.

2. Website Migration & Project Support – 25%

• Support the Website Migration Team Lead to ensure a smooth transition during website upgrades or platform changes.
• Assist in content migration, quality assurance checks, and post-launch troubleshooting.
• Collaborate with internal and external stakeholders to maintain website integrity and minimize downtime during migration.

3. Website Analytics & Performance Tracking – 20%

• Monitor and analyze website traffic, bounce rates, conversion rates, and other key metrics using Google Analytics, Adobe Analytics, and other tracking tools.
• Generate reports with insights and recommendations for continuous improvement.
• Work with the digital marketing team to ensure tracking pixels, tags, and analytics tools are properly integrated and functioning.

4. Cross-functional & Agency Coordination – 20%

• Liaise with regional and local marketing teams to ensure website updates align with business priorities.
• Work closely with external agencies, developers, and IT teams to manage website enhancements and bug fixes.
• Ensure all website and digital initiatives are aligned with the overall regional marketing strategy.
• Assist in executing AI GEO to drive website traffic and conversions.
• Support the SEO strategy by working on keyword optimization, content updates, and backlinking initiatives.
• Collaborate with the CRM team to optimize landing pages for email marketing and paid campaigns.

Experience & Background:

• 1-2 years of experience in project management, preferably in website management, digital content, and analytics.
• Having some hands-on experience with CMS platforms (WordPress, Shopify, Adobe Experience Manager, etc.).
• Possess some knowledge of Google Analytics, Google Tag Manager, and SEO best practices.
• Basic understanding of HTML/CSS is a plus.
• Strong data analytical mindset to interpret website data and recommend improvements.
• Ability to work in a regional/multi-market environment and manage multiple priorities.

Education and Language:

• Min. Diploma in Marketing, Digital Marketing, Communications, or a related field.
• Proficient in English. Chinese proficiency for effective communication with Chinese-speaking HQ counterparts.
• Excellent communication and interpersonal skills cross-culturally.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Strong problem-solving skills with a proactive and solutions-oriented approach.