Job Summary
We are seeking a creative and motivated Digital Marketing Executive to help build a unified content experience across our social media and website. In this supportive role, you will assist in crafting a cohesive digital narrative that connects platforms and engages our community. This is an excellent opportunity to develop your skills in a collaborative environment.
Key Responsibilities
Content Planning and Coordination
- Create, schedule, and publish on-brand social content to drive website traffic.
- Assist in writing and formatting blog posts, news updates, and web pages.
- Repurpose website content (e.g., product announcements) into engaging social media formats (graphics, reels, stories).
- Work with the creative team to ensure on-time, on-brand execution of all social media content.
Community & Platform Support
- Support the daily management of social accounts and perform basic website updates using our CMS (e.g., WordPress).
- Research on content trends, hashtags, and audience preferences.
Learning & Analytics
- Use analytics tools to track performance metrics.
- Reports generation on social engagement and web traffic to inform future content decisions.
Marketing & Event Support
- Provide ad-hoc support for overall marketing activations, including on-site assistance at events, exhibitions, and photoshoots.
Job Requirements
- Diploma or degree in Marketing, Communications, Media, or a related field, with at least 1 year of digital marketing experience in social media, content creation and e-commerce management.
- A clear understanding of major social media platforms and a personal interest in digital trends.
- Strong writing skills and a keen eye for visual detail. Basic experience with design tools (Canva, Adobe Express) is a plus.
- Eagerness to learn website content management systems (CMS), analytics (Google Analytics), and social media scheduling tools.
- Highly organised, able to manage multiple tasks, and a proactive team player.
- A portfolio or personal social/media projects that demonstrate your creativity and understanding of content are highly valued.