User Growth Manager (Creator Marketing/Partnership)

Dada Consultants Pte Ltd; Singapore; On-site; SGD 80,000 - 130,000; Full time

Job summary

Dada Consultants Pte Ltd seeks a User Growth Manager to drive regional expansion by building partnerships with local communities, creators, and media channels. This hands-on role blends data-driven strategy with strong relationship-building to shape how the AI product grows internationally.

You will develop tailored growth plans, engage partners across regions, and refine messaging to resonate with local users while leveraging AI tools for market research and performance reviews.

Qualifications

• Experience in user growth or creator marketing with proven growth plans.
• Knowledge of social media ecosystems and creator partnership models in at least one major overseas market.
• Strong communication and relationship-building skills with diverse partners.
• Experience using AI-powered tools for research and data analysis.
• Ability to interpret performance data and adjust strategies.
• English proficiency; Spanish or Korean is a plus.

Responsibilities

• Research user behaviours, product use cases, and social media ecosystems to craft regional growth strategies.
• Identify and engage media outlets, creators, and community leaders; assess fit and maintain relationships.
• Negotiate terms including fees, deliverables, timelines, and usage rights; coordinate briefs and approvals.
• Refine messaging and content based on local feedback to maximise relevance.
• Coordinate cross-functional activities to execute regional growth initiatives.
• Analyse KPIs such as reach, engagement, CTR and conversions to optimise strategy.
• Leverage AI tools to support market research, drafting, and performance reviews.

Skills

User growth

Influencer marketing

Regional markets

Social media ecosystems

Content creators

Partnerships

Data analysis

AI tools

English

Job description

Our client is a fast-growing AI technology company developing intelligent agent products for global markets. They are seeking a User Growth Manager to lead regional expansion efforts by building partnerships with local communities, content creators, and media channels. This is a high-impact, hands-on role for someone who thrives at the intersection of data-driven strategy, relationship building, and cross-cultural communication - ideal for a motivated individual looking to shape how an AI product grows internationally.

Key Responsibilities

• Research user behaviours, AI agent product use cases, and social media ecosystems across target regions to develop tailored growth strategies, channel plans, and performance evaluation frameworks
• Identify and engage influential local media outlets, content creators, and community leaders; assess partnership fit and manage ongoing relationships
• Negotiate partnership terms including fees, deliverables, publication timelines, and usage rights; coordinate content briefs, revisions, and publication workflows
• Refine product messaging and content examples based on local user feedback and platform-specific conventions to maximise relevance and resonance
• Coordinate cross-functional activities involving users, creators, and internal teams to execute regional growth initiatives cohesively
• Analyse key performance metrics - including cost efficiency, reach, engagement, click-through, and conversion rates - to evaluate channel effectiveness and optimise partnership strategies
• Leverage AI tools to support market research, communication drafting, and performance reviews, while applying sound judgement on where human oversight is essential

Requirements

• Demonstrated experience in user growth, influencer or creator marketing, or regional market development, with a track record of building and executing concrete growth plans end-to-end
• Strong working knowledge of social media ecosystems, content formats, and creator partnership models in at least one major overseas market (e.g. North America, Latin America, or East Asia)
• Excellent interpersonal and communication skills, with the ability to build trust with diverse partners including local users, media representatives, and content creators, and to resolve partnership issues constructively
• Proficiency in using AI-powered tools for research, brief preparation, and data analysis, with clear judgement on when human verification and decision-making are required
• Comfort working with performance and cost data, including the ability to interpret trends, investigate anomalies, and adjust growth strategies accordingly; prior hands-on creator account management experience (is a bonus)
• Proficiency in English is required; additional language skills in Spanish or Korean to support direct communication with local users or business partners (is a bonus)