Social Media User Growth Manager

NetEase, Inc.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

NetEase Games in Singapore is seeking a Product Operations professional to drive monetization initiatives, pricing strategies, and lifecycle campaigns across regional markets.

You will plan online/offline campaigns, coordinate launches, and lead user growth programs while leveraging data-driven approaches to improve activation, engagement, retention, and revenue.

Qualifications

• 1–3 years in product operations, monetization, growth, marketing, or events; international exposure preferred.
• Deep understanding of user growth, campaign planning, channel ops, content ops, and paid conversion.
• Strong analytical skills to identify problems and develop data-driven optimization plans.
• Strong PM and cross-functional communication to drive projects end-to-end.
• Willingness to use AI tools to boost productivity (ChatGPT, Claude, Gemini, Notion AI, etc).
• Fluent in English and Chinese; able to communicate in meetings and written ops.
• Ownership mindset with execution, learning, and problem-solving.
• Comfort working across multiple regions with cultural nuances.

Responsibilities

• Lead monetization initiatives, including pricing, promotions, conversion funnels, and lifecycle operations.
• Plan and execute online and offline campaigns, product launches, user growth programs, and co-marketing.
• Develop localized operating strategies from overseas market insights to boost activation, engagement, retention, conversion, and revenue.
• Own the full lifecycle of events and campaigns from planning to post-campaign analysis.
• Develop and manage overseas channels, communities, content platforms, and partnership resources.
• Track key metrics, analyze campaign/monetization ROI, and optimize performance.
• Gather user feedback and market insights to support product improvements and UX.
• Collaborate cross-functionally to ensure timely, efficient project delivery.

Skills

Product operations

Monetization

Campaign planning

Growth marketing

Data analysis

Cross-functional PM

AI tools

English/Chinese bilingual

Overseas product launches

SaaS/B2B/B2C

Channel growth

Multi-region awareness

Tools

AnyDesk

TeamViewer

Chrome Remote Desktop

Job description

Key Responsibilities

• 1. Lead product monetization initiatives, including pricing plans, promotions, conversion funnels, and lifecycle operations.
• 2. Plan and execute online and offline campaigns, product launches, user growth programs, and co-marketing initiatives.
• 3. Develop localized operating strategies based on overseas market insights to improve activation, engagement, retention, conversion, and revenue.
• 4. Own the full lifecycle of events and campaigns, including planning, resource coordination, channel promotion, execution, and post-campaign analysis.
• 5. Develop and manage overseas channels, communities, content platforms, and partnership resources.
• 6. Track key operational metrics, analyze campaign and monetization performance, and continuously improve ROI.
• 7. Gather user feedback and market insights to support product improvements and enhance user experience.
• 8. Collaborate cross-functionally to ensure projects are delivered efficiently and effectively.

Requirements

• 1. 1–3 years of experience in product operations, monetization, growth, marketing, or event operations; experience in international markets is preferred.
• 2. In-depth understanding of user growth, campaign planning, channel operations, content operations, and paid conversion.
• 3. Strong analytical skills with the ability to identify problems and develop data-driven optimization plans.
• 4. Strong project management and cross-functional communication skills, with the ability to independently drive projects from planning to execution.
• 5. Proven ability and willingness to use AI tools to improve productivity, such as ChatGPT, Claude, Gemini, Notion AI, AI analytics, or automation tools.
• 6. Fluent in both English and Chinese, with the ability to communicate in meetings and handle daily written communication in both languages.
• 7. Strong ownership, execution, learning, and problem-solving skills.
• 8. Comfortable working on multiple regions and familiar with cultural nuances and behavioral differences across regions.

Preferred Qualifications

• 1. Experience using remote desktop or remote control products such as AnyDesk, TeamViewer, or Chrome Remote Desktop.
• 2. Proven success in product monetization, paid conversion, or revenue growth.
• 3. Experience with overseas product launches, channel acquisition, community operations, or growth campaigns.
• 4. Experience working with SaaS, productivity tools, B2B, or B2C products.