Growth Marketing Manager

MORGAN MCKINLEY PTE. LTD.; Singapore; Presencial; SGD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Morgan McKinley Pte Ltd is seeking an experienced Growth Marketing professional for a 12-month contract role to drive user acquisition, activation and retention at scale.

You will design and execute full-funnel campaigns across paid social, search and other channels, analyze performance, and optimize spend using AI, while collaborating with product, data science and creative teams to deliver measurable growth.

Formación

• 8+ years in growth marketing, performance marketing, or digital marketing with focus on user acquisition or engagement.
• 8+ years designing and analyzing marketing experiments, including A/B testing and incrementality measurements.
• Experience using quantitative analysis and marketing data to inform decisions and optimize campaigns.
• Demonstrated AI fluency — using AI tools in day-to-day marketing work to deliver faster outcomes.
• Experience developing and executing marketing strategies across multiple markets.
• Experience using marketing analytics and attribution platforms to measure campaign performance.
• Experience collaborating with cross-functional teams to deliver integrated growth programs.

Responsabilidades

• Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisition, retention and brand awareness.
• Analyze campaign performance data to identify growth opportunities and optimize marketing spend using AI to accelerate insight generation.
• Monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimization.
• Manage budgets and forecast marketing performance to meet growth targets, adjusting channels based on in-flight data.
• Collaborate with product marketing, Martech, research and creative teams to ensure go-live across timezones.
• Partner with analytics and data science to develop measurement frameworks and attribution models.
• Demonstrate measurable impact from AI-augmented workflows and share learnings to scale adoption.
• Stay current with industry trends and AI capabilities to improve marketing effectiveness.

Conocimientos

Growth marketing

AB testing

AI in marketing

Data-driven decisions

Cross-functional collaboration

Educación

Bachelor's degree

Herramientas

Marketing analytics platforms

Attribution platforms

Descripción del empleo

Our client is a leading Multitechnology social media company. This is a 12 month contract role.

Job Responsibilities

• Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisition, retention, and brand awareness at scale
• Analyze campaign performance data to identify growth opportunities and optimize marketing spend for maximum efficiency, using AI to accelerate insight generation and surface opportunities faster
• Monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimization and anomaly detection
• Manage budgets and forecast marketing performance to meet or exceed growth targets, actively adjusting channel allocation and spend based on in-flight data and business priorities
• Strong complex project management, and ability to collaborate cross-functionally with product marketing, Martech, research, and creative teams to execute the campaign and ensuring go-live, including cross-timezones commitment.
• Partner with analytics and data science teams to develop measurement frameworks and attribution models
• Use AI as the default toolkit for day-to-day work — from analysis and experimentation to creative prototyping and workflow automation — while ensuring responsible, policy-compliant use
• Demonstrate measurable impact from AI-augmented ways of working (e.g., time savings, efficiency gains, faster iteration) and share learnings to scale adoption across the team
• Stay current with industry trends, tools, and emerging AI capabilities to continuously improve marketing effectiveness

Job Requirements

• Bachelor’s degree or equivalent with 8+ years of experience in growth marketing, performance marketing, or digital marketing with a focus on user acquisition or engagement
• 8+ years of experience designing and analyzing marketing experiments, including A/B testing and incrementality measurement, to drive data-informed decisions
• Experience using quantitative analysis and marketing data (e.g., campaign metrics, cohort analysis, funnel reporting) to inform decisions and optimize campaigns
• Demonstrated AI fluency — already using AI tools in day-to-day marketing work (analysis, experimentation, content, automation) to deliver faster and better outcomes
• Experience in developing and executing marketing strategies across multiple markets
• Experience using marketing analytics and attribution platforms to measure campaign performance and optimize towards growth KPIs
• Experience collaborating with cross-functional teams, including product, data science, and operations, to deliver integrated growth programs

*Referrals are greatly appreciated*

Morgan McKinley Pte Ltd

Ramitha Ravindran

EA Licence No: 11C5502

EA Registration No. R1765539