Trust & Safety Narrative Lead

TikTok Pte. Ltd.; Singapore; On-site; SGD 80,000 - 140,000; Full time

Job summary

TikTok Pte. Ltd. is seeking a strategic communicator for its Privacy & Responsibility Product division to shape safety narratives and guide cross-functional teams across product, communications, and legal. You will translate complex product mechanics into accessible narratives for press, policy audiences, and regulators.

You will drive proactive storytelling, align launches, and build canonical references while maintaining a living safety design philosophy that informs product decisions.

Qualifications

• Experience: proven experience in Trust & Safety, Policy Communications, Public Affairs, or Product Marketing within a social media platform.
• Proven track record of driving cross-functional initiatives (across Product, Comms, GR, Legal) without direct authority.
• Storytelling & Acumen: Demonstrated ability to translate highly technical product logic into persuasive, human-centric narratives.
• High sensitivity to industry trends, media appetite, and regulatory concerns — knowing instinctively what stories resonate with the public and what risks trigger scrutiny. (Writing samples required).
• Domain Expertise: Depth in at least one safety & compliance vertical (e.g., Minor Safety, Content Integrity, AI Safety) and working fluency with at least one major global safety regulatory regime (e.g., UK OSA / OFCOM, EU DSA, US state-level regimes).
• Language: Fluency in written and spoken Chinese is needed to manage stakeholders in the Chinese market.

Responsibilities

• Build the Communication Tiering Mechanism.
• Tier 1 — Proactive Trust Baseline.
• Run a recurring cadence of product methodology and roadmap updates to PR / GR / Legal, building mutual fluency before crises hit.
• Tier 2 — Major Launch Alignment.
• For every significant safety product launch, drive cross-functional pre-launch alignment: define risks, set communication prerequisites, ensure we ship with our story already told.
• Tier 3 — Thematic Deep-Dives.
• Identify recurring high-stakes topics and produce canonical internal references.
• Shape Narrative, Not Just Summarize Facts.
• Shift the team from reactive fact-collecting to proactive proposition-setting.
• Hold a clear point of view on what story we want to tell about safety philosophy, then mine facts to support it.
• Translate complex product mechanics into human-centric, press, and policy audiences.
• Maintain our safety design philosophy as a living document; ensure it is consistently reflected in product decisions and external statements.
• Be the Single Point of Contact in High-Stakes Moments.
• Serve as the strategic product-side POC for PR / GR / Legal on required communications.
• Lead product-side contribution to inquiries and crisis response, ensuring responses are strategically aligned, technically accurate, and free of over-promises.
• Enable the Wider Product Org
• Coach PMs on narrative construction and stakeholder communication.

Skills

Storytelling & narratives

Cross-functional collaboration

Regulatory awareness

Chinese language fluency

Job description

TikTok Pte. Ltd. is seeking a strategic communicator for its Privacy & Responsibility Product division to shape safety narratives and guide cross-functional teams across product, communications, and legal. You will translate complex product mechanics into accessible narratives for press, policy audiences, and regulators.

You will drive proactive storytelling, align launches, and build canonical references while maintaining a living safety design philosophy that informs product decisions.