Strategic IMC Lead: Partnerships & Creative (APAC)

TikTok Inc.; Singapore; Presencial; SGD 120.000 - 180.000; Jornada completa

Descripción de la vacante

TikTok Inc. is seeking an Integrated Marketing Communications Manager in the GBS to lead strategic marketing communications for brands, agencies, and ecosystem partners across APAC.

You will own creative direction and end-to-end campaigns, aligning with global teams to drive growth and market relevance. You will manage budgets, oversee events and expansion initiatives, and collaborate with cross-functional teams to deliver measurable business impact while shaping how TikTok is perceived as a

Formación

• Minimum 5 years of marketing, communications, consulting or business strategy experience.
• Ability to thrive in a rapid, agile growth environment.
• Good understanding of APAC markets and stakeholder networks.
• Ability to use data to drive marketing decisions and measure impact.
• Interest in integrating AI into marketing workflows.

Responsabilidades

• Develop and execute strategic marketing communications to engage brands, agencies, ecosystem partners, and industry stakeholders.
• Partner with global teams to adapt and activate campaigns across APAC.
• Drive joint marketing initiatives with agencies and ecosystem partners to expand reach and growth.
• Own creative direction of marketing campaigns and event experiences from ideation to execution.
• Lead end-to-end campaigns across events, education, content, digital channels, and growth initiatives.
• Independently lead high-impact projects across Sales, Product, Finance, Operations, and regional teams.
• Own marketing budget planning, allocation, governance, and performance tracking.
• Drive alignment across regional teams to strengthen execution in APAC.

Conocimientos

Marketing experience

APAC market knowledge

Stakeholder management

Data-driven

AI in marketing

Descripción del empleo

TikTok Inc. is seeking an Integrated Marketing Communications Manager in the GBS to lead strategic marketing communications for brands, agencies, and ecosystem partners across APAC.

You will own creative direction and end-to-end campaigns, aligning with global teams to drive growth and market relevance. You will manage budgets, oversee events and expansion initiatives, and collaborate with cross-functional teams to deliver measurable business impact while shaping how TikTok is perceived as a