Global Integrated Marketing Lead (B2B & APAC)

TikTok Inc.; Singapore; Presencial; SGD 120.000 - 170.000; Jornada completa

Descripción de la vacante

TikTok Inc. is seeking a strategic Global Business Marketing leader to shape how the market views TikTok as a business platform across APAC.

You will craft integrated campaigns, partner with global teams, and drive cross-functional initiatives to deepen client relationships and accelerate growth. The role requires 5+ years in marketing/strategy, strong analytics, and a passion for AI-driven marketing workflows.

Formación

• Minimum 5 years of professional experience in marketing, communications, consulting or business strategy.
• Ability to thrive in a rapid, agile, and often ambiguous growth environment.
• Good understanding and appreciation of the business landscape and culture across APAC markets.
• Ability to navigate a wide network of global-regional stakeholders.

Responsabilidades

• Develop and execute strategic marketing communications to engage and influence brands, agencies, ecosystem partners, and industry stakeholders
• Partner with global teams to adapt and activate campaigns across APAC, ensuring market relevance and business impact
• Drive joint marketing initiatives with agencies and ecosystem partners to expand reach, strengthen partnerships, and accelerate growth
• Own creative direction of marketing campaigns & event experiences, from ideation to execution & development of creative assets
• Lead end-to-end campaigns across events, scaled education, content, digital channels, and growth initiatives to drive business impact
• Independently lead high-impact projects across Sales, Product, Finance, Operations, and regional teams to deliver business outcomes
• Own marketing budget planning, allocation, governance, and performance tracking to maximize investment efficiency and ROI
• Drive alignment and operational synergies across regional teams to strengthen execution and business performance across APAC

Conocimientos

Marketing strategy

Stakeholder management

APAC market knowledge

Data-driven decisions

Cross-functional collaboration

Communications

Herramientas

Marketing analytics tools

AI in marketing

Descripción del empleo

TikTok Inc. is seeking a strategic Global Business Marketing leader to shape how the market views TikTok as a business platform across APAC.

You will craft integrated campaigns, partner with global teams, and drive cross-functional initiatives to deepen client relationships and accelerate growth. The role requires 5+ years in marketing/strategy, strong analytics, and a passion for AI-driven marketing workflows.