Integrated Marketing Communications Manager (Partnerships & Creative) - GBS

TikTok Inc.; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

TikTok Inc. is seeking a strategic Global Business Marketing leader to shape how the market views TikTok as a business platform across APAC.

You will craft integrated campaigns, partner with global teams, and drive cross-functional initiatives to deepen client relationships and accelerate growth. The role requires 5+ years in marketing/strategy, strong analytics, and a passion for AI-driven marketing workflows.

Qualifications

• Minimum 5 years of professional experience in marketing, communications, consulting or business strategy.
• Ability to thrive in a rapid, agile, and often ambiguous growth environment.
• Good understanding and appreciation of the business landscape and culture across APAC markets.
• Ability to navigate a wide network of global-regional stakeholders.

Responsibilities

• Develop and execute strategic marketing communications to engage and influence brands, agencies, ecosystem partners, and industry stakeholders
• Partner with global teams to adapt and activate campaigns across APAC, ensuring market relevance and business impact
• Drive joint marketing initiatives with agencies and ecosystem partners to expand reach, strengthen partnerships, and accelerate growth
• Own creative direction of marketing campaigns & event experiences, from ideation to execution & development of creative assets
• Lead end-to-end campaigns across events, scaled education, content, digital channels, and growth initiatives to drive business impact
• Independently lead high-impact projects across Sales, Product, Finance, Operations, and regional teams to deliver business outcomes
• Own marketing budget planning, allocation, governance, and performance tracking to maximize investment efficiency and ROI
• Drive alignment and operational synergies across regional teams to strengthen execution and business performance across APAC

Skills

Marketing strategy

Stakeholder management

APAC market knowledge

Data-driven decisions

Cross-functional collaboration

Communications

Tools

Marketing analytics tools

AI in marketing

Job description

Responsibilities

The Global Business Marketing (GBM) team champions TikTok in the B2B landscape, showing advertisers and sales teams how TikTok's creative ecosystem drives real business results. We build the stories, education, and go-to-market programs that sellers use to deepen client relationships across markets. Working with brands of all sizes, we also bring campaigns to life through creative ideation, brand and event strategy, and the design and production of TikTok for Business marketing, so advertisers can create content that connect with audiences.

Trends, consumer behavior, and advertising formats all move quickly on TikTok. The challenge is turning what makes the platform engaging into solutions that are creative, measurable, and scalable across very different markets, without making the experience feel like traditional advertising. You will shape how the market understands TikTok as a business platform, and help brands show up authentically on it.

• Develop and execute strategic marketing communications to engage and influence brands, agencies, ecosystem partners, and industry stakeholders
• Partner with global teams to adapt and activate campaigns across APAC, ensuring market relevance and business impact
• Drive joint marketing initiatives with agencies and ecosystem partners to expand reach, strengthen partnerships, and accelerate growth
• Own creative direction of marketing campaigns & event experiences, from ideation to execution & development of creative assets
• Lead end-to-end campaigns across events, scaled education, content, digital channels, and growth initiatives to drive business impact
• Independently lead high-impact projects across Sales, Product, Finance, Operations, and regional teams to deliver business outcomes
• Own marketing budget planning, allocation, governance, and performance tracking to maximize investment efficiency and ROI
• Drive alignment and operational synergies across regional teams to strengthen execution and business performance across APAC

Qualifications

Minimum Qualification(s)

• Minimum 5 years of professional experience in marketing, communications, consulting or business strategy
• Ability to thrive in a rapid, agile, and often ambiguous growth environment
• Good understanding and appreciation of the business landscape and culture across APAC markets
• Ability to navigate a wide network of global-regional stakeholders

Preferred Qualification(s)

• Ability to thrive in a fast-moving, ambiguous environment
• Ability to use data to drive marketing decisions and measure marketing impact
• Passion to integrate AI into marketing workflows and drive our vision to build an AI marketing org
• Suitable candidates can come from AI, creative agencies, partner-centric platforms
• Passion for TikTok platform, and up for the challenge of building something from the ground up
• Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels
• Proven experience in media, advertising or technology industries
• Proven experience developing integrated marketing strategies and executing go-to-market plans.