Strategic Defence Marketing & Campaigns Lead

ST Engineering Land Systems Ltd.; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

ST Engineering Land Systems Ltd. invites applications for the Strategic Marketing & Campaigns Lead to shape market engagement strategies across targeted defence and security markets.

You will drive opportunities, strengthen customer relationships and guide campaigns from planning to execution. The role requires 8+ years in defence or complex B2B sectors, strong stakeholder management, and the ability to travel internationally.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, International Relations or related field.
• 8+ years experience in defence, aerospace, government, security or complex B2B industries.
• Demonstrated experience in strategic marketing, market development, business development or capture management.
• Strong understanding of defence acquisition processes and government procurement environments.
• Excellent stakeholder management, communication and presentation skills.
• Strong analytical, strategic thinking and business acumen.
• Experience supporting international campaigns, bids and customer engagements.
• Willingness and ability to travel internationally.

Responsibilities

• Develop and execute integrated market development and campaign strategies to support annual order intake objectives.
• Conduct market assessments, competitor analysis and customer intelligence gathering to identify new business opportunities.
• Build and maintain country, customer and opportunity engagement plans aligned with growth priorities.
• Support opportunity shaping activities through stakeholder analysis, campaign planning and customer engagement strategies.
• Conduct gated opportunity reviews and maintain campaign health assessments to strengthen pipeline quality and win probability.
• Support RFI, RFQ, RFP and proposal activities through market analysis and competitive intelligence.
• Work closely with Line of Business leaders to develop capture strategies for high-value pursuits.
• Establish and strengthen relationships with customers, government agencies, defence organisations and strategic partners.
• Support teaming arrangements, industrial partnerships and offset obligations in target markets.
• Lead planning and execution of defence exhibitions, conferences, demonstrations and executive engagements.
• Collaborate with Corporate Communications and MarCom teams to develop high-impact collateral and presentations.
• Ensure strict adherence to export control regulations and trade compliance requirements with zero violations.

Skills

Stakeholder management

Communication skills

Presentation skills

Analytical thinking

Strategic thinking

Business acumen

International travel

Education

Bachelor's degree in Business, Marketing, Engineering, International Relations or related discipline

Job description

ST Engineering Land Systems Ltd. invites applications for the Strategic Marketing & Campaigns Lead to shape market engagement strategies across targeted defence and security markets.

You will drive opportunities, strengthen customer relationships and guide campaigns from planning to execution. The role requires 8+ years in defence or complex B2B sectors, strong stakeholder management, and the ability to travel internationally.