Strategic Brand & Social Content Lead

Mediacorp Pte Ltd; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Mediacorp Pte Ltd seeks a senior Brand & Content Lead to guide strategy across brands, platforms and talents, shaping digital content and social strategies. You will lead a team and collaborate with producers to deliver engaging content that aligns with commercial goals.

The role emphasizes innovative content development, multi‑platform storytelling, and strong stakeholder management to elevate brand equity and audience engagement across Mediacorp’s ecosystem.

Qualifications

• Diploma/degree in Mass Communication or related discipline is a plus.
• 8–10 years in digital content creation across platforms.
• Experience with short/long form video, podcasts and stories.
• Proven creative storyteller with a track record.
• Industry network is an advantage.
• Developing strategic and creative plans.
• Good written and verbal communication skills.
• Able to multi-task in a dynamic, fast-paced environment.

Responsibilities

• Provide strategic guidance linking brands, platforms and talents via production models and content pipelines.
• Oversee the team in conceptualizing and executing content in social and other media.
• Direct and guide internal teams and external producers.
• Innovate creative ways to ideate and produce digital content.
• Deliver strong analyses and content strategies to optimize performance and brand equity.
• Ensure brand safety and alignment of produced content.
• Ensure a multi‑platform approach to maximise audience engagement.
• Establish content schedule and roadmap.
• Enhance production and creative efficiency through new technologies.
• Collaborate with multiple stakeholders across units to drive business goals.

Skills

Creative storytelling

Communication skills

Team leadership

Change leadership

Audience understanding

Strategic content sense

Education

Mass Communication or related

Tools

CapCut

Job description

Mediacorp Pte Ltd seeks a senior Brand & Content Lead to guide strategy across brands, platforms and talents, shaping digital content and social strategies. You will lead a team and collaborate with producers to deliver engaging content that aligns with commercial goals.

The role emphasizes innovative content development, multi‑platform storytelling, and strong stakeholder management to elevate brand equity and audience engagement across Mediacorp’s ecosystem.