Brand & Content Strategy Lead — Drive Impact & Growth

33 Talent; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

33 Talent in Singapore is seeking a Brand & Content Strategy Lead to own the creative growth across multiple brands for a growing NGO. You’ll turn business goals into campaigns, messaging, and content that drives engagement and fundraising, while leading a small creative team hands-on.

The role suits a Senior Executive or experienced content marketer with 4–6 years in content, brand, and campaigns, strong copywriting, and a portfolio showing thinking and results.

Qualifications

• 4–6 years in content, brand, creative strategy, social, or campaign marketing.
• Very strong copywriting skills with a portfolio showing thinking and results.
• Ability to lead a small creative team while remaining hands-on.
• Experience managing multiple brands and stakeholders.

Responsibilities

• Own content strategy, messaging, copy, and storytelling across multiple brands.
• Develop campaign angles, concepts, and creative direction.
• Write and review content across social, ads, landing pages, EDMs, and events.
• Brief and guide designers, videographers, editors, and marketing executives.
• Keep campaigns moving without waiting for perfect briefs.
• Collaborate with Growth to support enquiries, sales, and fundraising.
• Test new ideas, learn quickly, and improve what isn’t working.

Skills

Copywriting

Content strategy

Brand strategy

Campaign marketing

Multi-brand management

storytelling

Job description

33 Talent in Singapore is seeking a Brand & Content Strategy Lead to own the creative growth across multiple brands for a growing NGO. You’ll turn business goals into campaigns, messaging, and content that drives engagement and fundraising, while leading a small creative team hands-on.

The role suits a Senior Executive or experienced content marketer with 4–6 years in content, brand, and campaigns, strong copywriting, and a portfolio showing thinking and results.