Senior Content Planning & Social Media Manager

Mediacorp Pte Ltd; Singapore; Presencial; SGD 90.000 - 150.000; Jornada completa

Descripción de la vacante

Mediacorp Pte Ltd seeks a senior Brand & Content Lead to guide strategy across brands, platforms and talents, shaping digital content and social strategies. You will lead a team and collaborate with producers to deliver engaging content that aligns with commercial goals.

The role emphasizes innovative content development, multi‑platform storytelling, and strong stakeholder management to elevate brand equity and audience engagement across Mediacorp’s ecosystem.

Formación

• Diploma/degree in Mass Communication or related discipline is a plus.
• 8–10 years in digital content creation across platforms.
• Experience with short/long form video, podcasts and stories.
• Proven creative storyteller with a track record.
• Industry network is an advantage.
• Developing strategic and creative plans.
• Good written and verbal communication skills.
• Able to multi-task in a dynamic, fast-paced environment.

Responsabilidades

• Provide strategic guidance linking brands, platforms and talents via production models and content pipelines.
• Oversee the team in conceptualizing and executing content in social and other media.
• Direct and guide internal teams and external producers.
• Innovate creative ways to ideate and produce digital content.
• Deliver strong analyses and content strategies to optimize performance and brand equity.
• Ensure brand safety and alignment of produced content.
• Ensure a multi‑platform approach to maximise audience engagement.
• Establish content schedule and roadmap.
• Enhance production and creative efficiency through new technologies.
• Collaborate with multiple stakeholders across units to drive business goals.

Conocimientos

Creative storytelling

Communication skills

Team leadership

Change leadership

Audience understanding

Strategic content sense

Educación

Mass Communication or related

Herramientas

CapCut

Descripción del empleo

About Us

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

Job Description

The role focuses on leading the brand & content development, as well as commercial integration. The role also needs to work with various teams to develop brands in the social space while defining how they fit within the broader Mediacorp ecosystem to engage the audience more effectively.

Responsibilities

• Provide strategic guidance that connects the dots across different brands, platforms and talents via different production models and content pipelines
• Oversee the team in conceptualizing and executing content in social as well as other mediums.
• Direct and provide guidance to internal team as well as external producers.
• Innovating creative ways to ideate and produce digital content.
• Provide strong analysis and content strategies that optimize performance, elevate brand equity and integrate commercial messaging.
• Ensure the brand safety and alignment of content produced.
• Ensure content has a multi-platform approach to maximise audience engagement
• Establish content schedule and roadmap
• Enhance production and creative efficiency through innovation and new technologies
• Work with and manage multiple stakeholders across business units to drive key business goals

Foundational Competencies

• A broad and deep knowledge of what drives digital content on social media and how it should be presented
• Strong with creating original concepts
• A strong understanding of audience behaviors and preferences in the social space and beyond
• Proficiency in editing on CapCut and other tools
• Leading a team & managing projects independently and working collaboratively
• Leading Change

Qualifications

• Diploma / Degree in Mass Communication or related discipline is a plus
• At least 8 to 10 working experience in digital content creation across various digital platforms
• Experience working with different formats of content, from short to long form video to podcasts and stories of different beats
• Experience in creating both bite-sized and short to medium form content for a digital market
• Proven track record as a creative storyteller
• Strong industry network is an advantage
• Developing strategic and creative plans
• Good written and verbal communication skills
• Able to multi-task and work in a dynamic, fast-paced environment and under pressure

Skills

Proven track record as a creative storytellerGood Communication Skills