Senior Brand & Content Marketing Lead

Cogent Holdings Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Cogent Holdings Pte Ltd is seeking a Brand Management and Corporate Communications professional in Singapore. You will plan and execute branding activities, ensure consistency across materials and platforms, and liaise with internal teams and external partners.

You will also manage bilingual social media and content creation, including photos, videos, captions and visuals, while coordinating website updates and producing corporate materials.

Qualifications

• Bachelor’s degree in Marketing, Mass Communications, Business, Digital Media or related discipline.
• Minimum 3 years of relevant working experience in corporate marketing, branding, communications or social media.
• Strong bilingual writing ability in English and Chinese, with content creation experience.

Responsibilities

• Plan, coordinate and execute corporate branding and marketing activities.
• Ensure brand consistency across marketing materials, digital platforms, and presentations.
• Liaise with internal departments, external agencies, vendors and stakeholders on branding matters.
• Manage the Company's social media accounts, including content planning, creation, scheduling, posting and performance monitoring.
• Develop bilingual content (English and Chinese), including captions and visuals.
• Capture and edit photos and videos for social media, events and promotional materials.
• Utilise AI-powered tools (Canva, Illustrator and others) to create marketing content.
• Monitor social media performance and implement improvements to enhance engagement.
• Monitor and coordinate website content updates with internal teams and external vendors.
• Develop and maintain corporate marketing materials and presentation templates.
• Plan and coordinate annual corporate events, exhibitions, and promotional activities.
• Conduct market research and prepare reports on marketing performance and trends.
• Maintain records of marketing activities and vendor-related documentation.
• Facilitate effective internal and external communications on branding matters.

Skills

Bilingual content

Social media management

Graphic design

Video editing

Content writing

Project coordination

Education

Bachelor’s degree in Marketing or related

Diploma or professional certification in Digital Media

Equivalent practical experience may be considered

Tools

Canva

Adobe Photoshop

Adobe Illustrator

CapCut

WordPress

Microsoft Office

Job description

Cogent Holdings Pte Ltd is seeking a Brand Management and Corporate Communications professional in Singapore. You will plan and execute branding activities, ensure consistency across materials and platforms, and liaise with internal teams and external partners.

You will also manage bilingual social media and content creation, including photos, videos, captions and visuals, while coordinating website updates and producing corporate materials.