Senior Marketing Lead: Malay & Tamil Content Campaigns

Mediacorp Pte Ltd; Singapore; On-site; SGD 50,000 - 72,000; Full time

Job summary

Mediacorp Pte Ltd is seeking a dynamic Marketing professional to plan and execute integrated consumer marketing and social media initiatives for Mediacorp Consumer Brands. You will drive audience growth, brand engagement, and content consumption through campaigns, compelling content, and data-driven digital strategies.

Responsibilities include managing end-to-end campaigns, content calendars, paid social, creator collaborations, and performance analytics to optimise reach and impact.

Qualifications

• Diploma or Degree in Marketing, Communications, Digital Marketing, or related discipline.
• Minimum 2–3 years of relevant experience in marketing communications, consumer marketing, or digital marketing.
• Strong communication and interpersonal skills.
• Good planning, coordination, and project management capabilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Self-driven and able to work independently while collaborating across teams.
• Adaptable and embraces new technologies, including AI-powered productivity tools.

Responsibilities

• Marketing Campaign Management: plan, execute, and optimise integrated campaigns and partnerships.
• Social Media Strategy & Management: develop strategies, manage content calendars, and optimise platforms.
• Content Development: create and publish engaging content across digital channels.
• Community & Audience Engagement: respond to audience inquiries and foster engagement.
• Influencer & Partnership Management: identify, engage, and coordinate with creators.
• Performance Analytics & Reporting: track performance and provide insights for optimisation.

Skills

Bilingual Malay/Tamil

English proficiency

Marketing communications

Campaign execution

Social media strategy

Content planning

Analytics

KOL/influencer management

Creativity

Education

Marketing degree or diploma

Tools

Adobe Premiere Pro

Photoshop

Canva

CapCut

GenAI tools

Job description

Mediacorp Pte Ltd is seeking a dynamic Marketing professional to plan and execute integrated consumer marketing and social media initiatives for Mediacorp Consumer Brands. You will drive audience growth, brand engagement, and content consumption through campaigns, compelling content, and data-driven digital strategies.

Responsibilities include managing end-to-end campaigns, content calendars, paid social, creator collaborations, and performance analytics to optimise reach and impact.