B2B Marketing Campaign Lead & Data Insights

RECRUIT LYNC PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

RECRUIT LYNC PTE. LTD. in Singapore is seeking a B2B marketing specialist to plan and run lead-generation campaigns, track results and identify promising markets. You will build reports to help the sales engineers decide where to focus.

You'll organise data from SAP and internal systems, create Excel reports and Power BI dashboards, maintain CRM records, and collaborate with customers, sales engineers and the Japan HQ to prioritise opportunities.

Qualifications

• Bachelor’s degree or higher.
• At least four years of marketing or technical/sales experience in engineering.
• Proficiency in Excel for data analysis and reporting.
• Ability to translate data insights into actions and priorities; collaborate with customers and HQ in Japan.

Responsibilities

• Plan and run lead-generation campaigns and review results.
• Research opportunities in semiconductors, robotics, biomedical tech, and EVs.
• Organise data from SAP and internal systems; build Excel reports and Power BI dashboards.
• Keep CRM records accurate and expand the database with new contacts.
• Coordinate sales administration, set priorities, and follow up on actions.

Skills

Lead generation

Data analysis

Stakeholder communication

Team guidance

Education

Bachelor's degree

Tools

Power BI

Tableau

SAP

Excel

Power Automate

Job description

RECRUIT LYNC PTE. LTD. in Singapore is seeking a B2B marketing specialist to plan and run lead-generation campaigns, track results and identify promising markets. You will build reports to help the sales engineers decide where to focus.

You'll organise data from SAP and internal systems, create Excel reports and Power BI dashboards, maintain CRM records, and collaborate with customers, sales engineers and the Japan HQ to prioritise opportunities.