B2B Marketing Lead: Campaigns, CRM & Growth (Travel)

STAFFLINK SERVICES PRIVATE LIMITED; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

STAFFLINK SERVICES PRIVATE LIMITED is seeking a skilled B2B Marketing professional in Singapore to drive lead generation and campaign execution. You will research markets, identify opportunities in robotics, biomedical, EV sectors, and coordinate with sales to support growth.

Responsibilities include analysing campaign results, maintaining CRM data quality, and preparing sales reports. A Bachelor’s degree in Marketing or related field and at least 3 years of marketing experience are required;

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related discipline.
• At least 3 years of relevant marketing experience, preferably B2B.
• Proven experience in lead generation, campaign execution, market research or sales enablement.
• Experience with CRM systems and marketing data analysis is preferred.
• Proficiencies in Excel, Power BI/Tableau or Power Automate will be a plus.
• Open to OT and overseas travel (overnight, for events / campaigns).

Responsibilities

• Plan, execute and evaluate marketing campaigns to generate quality leads and support sales targets.
• Monitor campaign performance, analyse results and recommend improvements to enhance marketing effectiveness.
• Coordinate marketing initiatives and ensure accurate execution, timely follow-up and proper documentation.
• Research existing and emerging markets to identify potential business opportunities and growth areas.
• Analyse industry trends and customer needs to support targeted marketing and sales initiatives.
• Identify opportunities in industries such as robotics, biomedical, electric vehicles and research institutions.
• Maintain the accuracy and integrity of the CRM database.
• Identify opportunities to expand the customer database and improve customer segmentation.
• Analyse customer and sales data to uncover new business opportunities and support decision-making.
• Engage prospective and existing customers through phone calls, emails and face-to-face interactions to understand their needs.
• Recommend suitable solutions based on customer requirements and available information.
• Prepare sales reports and conduct data analysis to identify potential leads and untapped sales opportunities.

Skills

Lead generation

Campaign planning

Market research

Sales enablement

Data analysis

Overseas travel

Education

Bachelor's degree in Marketing, Business, Communications or related discipline

Tools

CRM systems

Excel

Power BI

Tableau

Power Automate

Job description

STAFFLINK SERVICES PRIVATE LIMITED is seeking a skilled B2B Marketing professional in Singapore to drive lead generation and campaign execution. You will research markets, identify opportunities in robotics, biomedical, EV sectors, and coordinate with sales to support growth.

Responsibilities include analysing campaign results, maintaining CRM data quality, and preparing sales reports. A Bachelor’s degree in Marketing or related field and at least 3 years of marketing experience are required;