Strategic ABM Manager - Enterprise Growth & 1:1 Campaigns

HP; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

HP is seeking an Account Based Marketing Manager to lead ABM execution for priority Global enterprise accounts. The role partners with Sales to develop account strategies, activate personalized campaigns, engage stakeholders, and drive pipeline and revenue growth.

Collaboration spans ABM CoE, Sales, Regional Marketing, Portfolio Marketing, Insights, Agencies, and Marketing Operations. The ideal candidate is a strategic, execution-oriented B2B marketer who translates account priorities into

Qualifications

• Recommended Four-year or Graduate Degree in Marketing, Business Administration, or related discipline.
• 10+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation or sales-aligned campaigns.
• Experience developing targeted campaigns for enterprise or strategic accounts.
• Strong understanding of ABM motions including 1:1, 1: few, and account-cluster-based marketing.
• Proven ability to partner with Sales and translate priorities into actionable plans.

Responsibilities

• Partner with Sales to identify and align on priority accounts for ABM execution.
• Develop account-specific ABM plans for 1:1 and 1: few campaigns.
• Request and use account insights to understand priorities, buying committee, and engagement history.
• Facilitate account planning and strategy discussions with Sales, ABM CoE, agencies, and cross-functional partners.
• Translate account strategy into clear campaign briefs, messaging, value propositions, and activation plans.
• Orchestrate multi-channel ABM activation across digital, paid media, LinkedIn, email, events, and sales outreach.
• Ensure Sales is enabled with messaging, content, signals, and next-best actions.
• Track engagement, campaign performance, and pipeline influence.
• Collaborate with Marketing Operations and Insights to ensure campaigns are measured and reported.
• Continuously optimize ABM programs based on data and feedback.
• Capture best practices and share learnings across regions.

Skills

ABM

Account-based marketing

Sales alignment

Multi-channel

Digital marketing

Content strategy

Education

Four-year or Graduate Degree in Marketing or related field

Job description

HP is seeking an Account Based Marketing Manager to lead ABM execution for priority Global enterprise accounts. The role partners with Sales to develop account strategies, activate personalized campaigns, engage stakeholders, and drive pipeline and revenue growth.

Collaboration spans ABM CoE, Sales, Regional Marketing, Portfolio Marketing, Insights, Agencies, and Marketing Operations. The ideal candidate is a strategic, execution-oriented B2B marketer who translates account priorities into