Regional Demand Gen & ABM Strategist

Ethos BeathChapman; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Ethos BeathChapman is partnering with a leading health-tech and analytics organisation to recruit a high‑impact B2B marketing specialist. This regional role owns demand generation and ABM across Southeast Asia, India, and Hong Kong, engaging enterprise and public‑sector buyers with multi‑channel campaigns and insight‑led programs.

You will work with sales, content, product marketing, and subject matter experts to build qualified pipeline, map stakeholders, and optimize campaigns for pipeline

Qualifications

• 6–8+ years of experience in B2B demand generation, ABM, or regional marketing.
• Hands-on experience running campaigns in complex B2B environments.
• Experience with lead scoring, pipeline models, and marketing automation tools.

Responsibilities

• Regional demand generation and ABM strategy across priority Asia markets.
• Multi-channel campaigns for enterprise and public-sector buyers with long, complex sales cycles.
• Account insight, stakeholder mapping, and engagement planning for key target accounts.
• Lead scoring, qualification, and handoff into sales with strong account context.
• Campaign performance tracking, reporting, and optimisation to improve pipeline quality.
• Messaging and content support that frames solutions around customer outcomes and transformation.

Skills

B2B demand generation

ABM

Regional marketing

Campaign management

Job description

Ethos BeathChapman is partnering with a leading health-tech and analytics organisation to recruit a high‑impact B2B marketing specialist. This regional role owns demand generation and ABM across Southeast Asia, India, and Hong Kong, engaging enterprise and public‑sector buyers with multi‑channel campaigns and insight‑led programs.

You will work with sales, content, product marketing, and subject matter experts to build qualified pipeline, map stakeholders, and optimize campaigns for pipeline