Store Manager (Beauty Industry, 5 Days)

PERSOL; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

PERSOL Singapore is seeking an experienced Store Manager to lead daily operations across all departments, drive sales, and ensure exceptional customer service. You will manage people, training, performance reviews, stock, merchandising, and budget control while upholding company SOPs and brand standards.

You will report to the Country Manager and play a hands-on role in coaching and motivating the team to achieve KPIs and deliver a compelling in-store experience.

Responsibilities

• Recruit store team and manage retention with HR support
• Train new joiners and develop store staff career paths
• Conduct performance reviews and coach for improvement
• Plan store rosters and optimize resources per traffic and sales trends
• Ensure grooming and behavior align with SOPs and brand standards
• Drive daily store operations, sales, and customer service excellence
• Monitor promotions, launches, and CRM initiatives with HQ
• Oversee stock control, merchandising, and loss prevention
• Manage cash handling and till processes
• Ensure weekly action items are communicated and executed

Job description

KEY ACTIVITIES

(1) People Management

Recruit & Retention

• Involved in the recruitment of store team together with HR team
• Maintain employee turnover and absenteeism

Train & Develop

• Ensure all new joiners are well-trained and integrated into the environment
• Work with Training department on training plans and objectives for the Store team
• Coordinate training schedules and follow up with Training department
• Develop the Store team individual career path

Performance Management

• Work with Country Manager on individual and store objectives / KPIs
• Conduct annual, half-yearly and quarterly individual performance review with the Store team
• Provide constructive feedback and constantly provide coaching to the team for improvement
• Propose internal promotions and transfers when necessary

Organize and Animate

• Conduct the Store team briefing every shift
• Plan a well-organized store roster according to daily traffic and sales trend, optimizing the team resources
• Ensure that the team’s grooming and behavior are according to the store’s SOP
• Work with HR department on any disciplinary issue
• Demonstrate the company DNA to inspire and motivate the team
• Create a pleasant and exciting environment with great team spirit

(2) Sales Management

Drive Sales

• Responsible for daily store operations, achieving store sales and profitability and ensuring every customer receives great service experience
• Set and communicate the KPIs to the team during the daily briefing
• Communicate to the team on hourly sales achievements and take prompt action to achieve final goal when necessary
• Ensure the team is aware of all the brand promotions, mechanics and incentives
• Ensure that complimentary gift-wrapping services is introduced, key product launches and initiatives are fully supported
• Be operationally hands-on, working with the team on the sales floor to achieve KPIs set

Optimize Store Profitability

• Keep abreast of direct competitors’ promotional activities and propose an action plan to the Country Manager
• Analyze the sales, KPIs, store’s activity and propose action plan on a weekly and monthly basisBe accountable for cost management
• Monitor the store Profit and Loss closely

Customer Service

• Build and nurture a strong relationship with loyal customers
• Constantly focus on new members recruitment (CRM) to achieve the KPIs set
• Coordinate with HQ CRM team to ensure smooth implementation of company CRM operations and policies
• Manage and resolve customer’s feedback
• Ensure that every team member is trained on Mystery Shopper standard and the standard is practiced consistently
• Maintain ahigh level of motivation and ensure the team is dedicated to offer the best customer service

Merchandising

• Ensure that the store is in good condition i.e. shelves are replenished, fixtures are clean, testers and prices are present in good condition
• Ensure that the merchandising guidelines and planograms are followed according to the Merchandising Book and requirements

Stock Management

• Monitor the stock inventory process to minimize shrinkage and accuracy in stock management; stock room is according to company guidelines and standards
• Liaise with Supply Chain team on any stock issue

Cash & Till Management

• Train staff and enforce company cash handling and shortage prevention procedures
• Ensure that store funds and deposits are maintained according to company policies

(3) Others

• Ensure communication within Weekly Action Box is disseminated to the team and required actions are implemented and follow through
• Ensure store compliance with company audit processes and requirements
• Any other ad hoc duties assigned