Store Manager (Beauty Industry, 5 Days)

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 45,000 - 78,000; Full time

Job summary

PERSOL Singapore is seeking an experienced Store Operations Leader to manage recruitment, training, performance and day-to-day store activities. You will drive customer service, sales, and merchandising while ensuring SOP compliance across shifts.

You will coordinate with HR and Training to develop staff careers, optimize scheduling, and maintain a high-motivation environment. This role emphasizes hands-on leadership and a strong focus on KPI achievement.

Qualifications

• Experience leading store teams and managing retail staff.
• Strong communication and interpersonal skills for coaching and mediation.
• Ability to implement SOPs and company policies across shifts.

Responsibilities

• Involved in the recruitment of store team together with HR team.
• Maintain employee turnover and absenteeism.
• Ensure all new joiners are well-trained and integrated into the environment.
• Work with Training department on training plans and objectives for the Store team.
• Coordinate training schedules and follow up with Training department.
• Develop the Store team individual career path.
• Work with Country Manager on performance objectives and KPIs.
• Conduct performance reviews on a regular basis and provide coaching.
• Propose internal promotions and transfers when necessary.
• Conduct store briefings every shift and plan rosters aligned to traffic and sales trends.
• Ensure grooming and behaviour align with SOPs.
• Collaborate with HR on disciplinary issues.
• Demonstrate company DNA to inspire the team and foster a positive environment.
• Drive daily store operations to achieve sales and profitability targets.
• Communicate KPIs and hourly sales performance to the team.
• Ensure awareness of brand promotions and launch initiatives.
• Provide exceptional customer service and manage customer feedback.
• Maintain merchandising standards and planograms.
• Monitor stock inventory and liaise with Supply Chain on stock issues.
• Train staff on cash handling and shortage prevention; manage deposits.

Skills

People management

Recruitment

Training & development

Performance management

Sales optimization

Customer service

Merchandising

Stock management

Cash handling

Job description

KEY ACTIVITIES

People Management

Recruit & Retention

• Involved in the recruitment of store team together with HR team
• Maintain employee turnover and absenteeism

Train & Develop

• Ensure all new joiners are well-trained and integrated into the environment
• Work with Training department on training plans and objectives for the Store team
• Coordinate training schedules and follow up with Training department
• Develop the Store team individual career path

Performance Management

• Work with Country Manager on individual and store objectives / KPIs
• Conduct annual, half-yearly and quarterly individual performance review with the Store team
• Provide constructive feedback and constantly provide coaching to the team for improvement
• Propose internal promotions and transfers when necessary

Organize and Animate

• Conduct the Store team briefing every shift
• Plan a well-organized store roster according to daily traffic and sales trend, optimizing the team resources
• Ensure that the team's grooming and behavior are according to the store's SOP
• Work with HR department on any disciplinary issue
• Demonstrate the company DNA to inspire and motivate the team
• Create a pleasant and exciting environment with great team spirit

Sales Management

Drive Sales

• Responsible for daily store operations, achieving store sales and profitability and ensuring every customer receives great service experience
• Set and communicate the KPIs to the team during the daily briefing
• Communicate to the team on hourly sales achievements and take prompt action to achieve final goal when necessary
• Ensure the team is aware of all the brand promotions, mechanics and incentives
• Ensure that complimentary gift-wrapping services is introduced, key product launches and initiatives are fully supported
• Be operationally hands-on, working with the team on the sales floor to achieve KPIs set

Optimize Store Profitability

• Keep abreast of direct competitors' promotional activities and propose an action plan to the Country Manager
• Analyze the sales, KPIs, store's activity and propose action plan on a weekly and monthly basis
• Be accountable for cost management
• Monitor the store Profit and Loss closely

Customer Service

• Build and nurture a strong relationship with loyal customers
• Constantly focus on new members recruitment (CRM) to achieve the KPIs set
• Coordinate with HQ CRM team to ensure smooth implementation of company CRM operations and policies
• Manage and resolve customer's feedback
• Ensure that every team member is trained on Mystery Shopper standard and the standard is practiced consistently
• Maintain ahigh level of motivation and ensure the team is dedicated to offer the best customer service

Merchandising

• Ensure that the store is in good condition i.e. shelves are replenished, fixtures are clean, testers and prices are present in good condition
• Ensure that the merchandising guidelines and planograms are followed according to the Merchandising Book and requirements

Stock Management

• Monitor the stock inventory process to minimize shrinkage and accuracy in stock management; stock room is according to company guidelines and standards
• Liaise with Supply Chain team on any stock issue

Cash & Till Management

• Train staff and enforce company cash handling and shortage prevention procedures
• Ensure that store funds and deposits are maintained according to company policies

Others

• Ensure communication within Weekly Action Box is disseminated to the team and required actions are implemented and follow through
• Ensure store compliance with company audit processes and requirements
• Any other ad hoc duties assigned