Sr. Marketing Manager

Salt; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Salt is looking for a Digital Marketing Specialist for a 12 months extendable contract role to lead end-to-end marketing initiatives focused on high-net-worth clients in the banking segment.

You will own the marketing process from financial planning to creative execution, manage budgets and costs, drive cross-functional collaboration with product, data analytics, and relationship managers, and ensure campaigns deliver measurable ROI.

Qualifications

• Ownership of the marketing process from planning to creative execution.
• Budgeting, cost control, and financial drivers of campaigns.
• Creative control and accountability over marketing collaterals and media buys.
• Leading multiple projects with cross-functional teams.

Responsibilities

• Develop and execute cross-sell campaigns targeting high-net-worth customers.
• Drive account-focused campaigns to expand CASA base.
• Collaborate with product, data analytics, and RM teams.
• Monitor performance, generate insights, and optimize KPIs.
• Deliver customer journeys with personalized banking experiences.

Skills

Marketing leadership

Budget management

Campaign optimization

Cross-functional collaboration

Job description

Salt is looking for a Digital Marketing Specialist for a 12 months extendable contract role.

What Will You Do

• Develop and Execute Cross-Sell Campaigns: Target affluent credit card holders to introduce additional banking products, focusing on increasing customer retention and revenue growth.
• Drive CASA Base Expansion: Implement acquisition strategies tailored to affluent individuals, enhancing the banks market share in the premium banking segment.
• Collaborative Approach: Work closely with product teams, data analytics, and relationship managers to create integrated marketing campaigns that resonate with high-net-worth customers.
• Performance Monitoring and Reporting: Regularly assess campaign effectiveness, provide actionable insights, and optimize campaigns to ensure KPIs are met.
• Customer-Centric Strategy: Develop customer journeys that prioritize the needs and preferences of affluent clients, ensuring a personalized and seamless banking experience.

What is Required

• At least 12-15 years of relevant experience as a marketer with solid grasp of financials.
• Experienced in having full ownership of the marketing process, from financial planning to creative execution. You will need to lead, inspire, and coordinate efforts across various teams, ensuring the seamless delivery of impactful campaigns.
• The candidate's ability to manage financials is key. They must be proficient in budgeting, cost management, and understanding the financial drivers behind campaign success.
• Deep expertise in creative control and accountability over the marketing collaterals and media buys, ensuring the campaigns are both innovative and effective.
• Accountable for delivering high-quality, effective materials that resonate with the affluent target audience.
• Project Management Expertise: The candidate must excel at managing multiple projects simultaneously, ensuring efficient resource allocation, and overseeing all aspects of campaign delivery.

Salt is acting as an Employment Business in relation to this vacancy.

CEI No: R1763696 / EA No: 07C3147