Strategic Marketing Leader — Affluent Banking Campaigns

Salt Digital Recruitment; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Salt is looking for a Digital Marketing Specialist for a 12 months extendable contract role to lead end-to-end marketing initiatives focused on high-net-worth clients in the banking segment.

You will own the marketing process from financial planning to creative execution, manage budgets and costs, drive cross-functional collaboration with product, data analytics, and relationship managers, and ensure campaigns deliver measurable ROI.

Qualifications

• Ownership of the marketing process from planning to creative execution.
• Budgeting, cost control, and financial drivers of campaigns.
• Creative control and accountability over marketing collaterals and media buys.
• Leading multiple projects with cross-functional teams.

Responsibilities

• Develop and execute cross-sell campaigns targeting high-net-worth customers.
• Drive account-focused campaigns to expand CASA base.
• Collaborate with product, data analytics, and RM teams.
• Monitor performance, generate insights, and optimize KPIs.
• Deliver customer journeys with personalized banking experiences.

Skills

Marketing leadership

Budget management

Campaign optimization

Cross-functional collaboration

Job description

Salt is looking for a Digital Marketing Specialist for a 12 months extendable contract role to lead end-to-end marketing initiatives focused on high-net-worth clients in the banking segment.

You will own the marketing process from financial planning to creative execution, manage budgets and costs, drive cross-functional collaboration with product, data analytics, and relationship managers, and ensure campaigns deliver measurable ROI.