Regional Marketing & Brand Lead

eTeam Inc; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

eTeam Inc. seeks a senior regional marketing leader to drive brand strategy and multi-market initiatives across APAC. You will align with HQ guidelines while partnering with product, digital and marketing teams to optimize campaigns and business outcomes.

The role requires 8-10 years in marketing or brand management, with proven regional experience and strong stakeholder management capabilities. A strategic, commercially minded leader will thrive in this cross-functional environment.

Qualifications

• 8-10 years of marketing, brand management or integrated marketing experience.
• Experience leading regional or multi-market campaigns, preferably in financial services.
• Strong strategic, commercial and stakeholder management capabilities.

Responsabilités

• Act as the senior regional marketing lead across markets while aligning with HQ brand strategy.
• Lead development and execution of regional marketing strategies and multi-market initiatives.
• Establish a regional centre of excellence for branding, content, and playbooks.
• Analyse market trends and performance to identify growth opportunities and investment priorities.
• Advise senior stakeholders across product, digital and marketing to improve outcomes.
• Oversee regional marketing programmes from strategy through market execution with agencies.
• Manage budgets and calendars to ensure timely delivery.
• Define and monitor KPIs and ROI for campaigns.

Connaissances

Stakeholder management

APAC regional marketing

Strategic thinking

Formation

Degree in Marketing, Communications, Business

Description du poste

Key Scope:

• Lead regional marketing and brand strategy across multiple markets, ensuring alignment with HQ brand guidelines and business objectives.
• Drive customer acquisition, engagement and growth initiatives through integrated marketing programmes and strategic campaigns.
• Partner with senior stakeholders across product, digital and marketing functions to optimise marketing effectiveness and business outcomes.

Preferred Candidate Backgrounds:

• 8-10 years of marketing, brand management or integrated marketing experience, preferably within banking, cards, payments or digital banking.
• Proven experience leading regional or multi-market marketing initiatives across APAC.
• Strong strategic, commercial and stakeholder management capabilities, with experience managing agencies and regional campaigns.

Please find the detailed requirements attached for reference.

Job Responsibilities

• Act as the senior regional marketing lead and brand custodian, providing strategic direction and oversight across markets while ensuring alignment with Headquarters (HQ) brand strategy and guidelines.
• Lead the development and execution of regional marketing strategies and multi-market initiatives across brand, customer acquisition, product usage and engagement.
• Establish and manage a regional centre of excellence for branding, marketing propositions and content, including playbooks, frameworks, guidelines and best-practice sharing across markets.
• Analyse customer needs, business performance, industry trends and competitor activities to identify growth opportunities and recommend appropriate marketing strategies, propositions and investment priorities.
• Act as a strategic marketing advisor to senior regional and market stakeholders, driving alignment across product, digital, marketing and other relevant functions.
• Lead major regional marketing programmes from strategy and concept development through market execution, working closely with internal stakeholders and external agencies.
• Oversee creative, media and other external partners, as well as regional marketing budgets and campaign calendars, to ensure effective and timely delivery.
• Define and monitor KPIs, evaluate campaign performance and ROI, and provide management-level recommendations to optimise marketing effectiveness and investment.

Ideal Candidate Profile

• Degree in Marketing, Communications, Business, or a related discipline.
• 8-10 years of relevant marketing, brand management or integrated marketing experience, preferably within financial services, payments or a leading consumer-focused organisation.
• Demonstrated experience leading regional or multi-market marketing initiatives, preferably across Asia-Pacific (APAC).
• Strong understanding of the banking, cards, digital banking and payments ecosystem.
• Proven ability to operate independently and engage and influence senior stakeholders across regional and local market teams.
• Strong strategic and commercial acumen, with experience translating business priorities and customer insights into actionable marketing strategies and measurable outcomes.
• Strong experience across brand, media, digital marketing, customer engagement and agency management.