Marketing Manager

Salt Digital Recruitment; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

Salt Digital Recruitment is seeking a Marketing Manager in Singapore to drive product marketing strategy across APAC. The successful candidate will lead multi-market coordination, act as a subject matter expert, and execute integrated marketing campaigns. You will leverage deep market insights and data-driven decision-making to influence product direction and marketing initiatives.

This one-year contract role requires strong analytical skills and the ability to manage stakeholders effectively. Join us to shape the future of our products in a dynamic environment.

Qualifications

• Proven experience in product marketing strategy and execution.
• Strong analytical skills for data-driven decision-making.
• Ability to manage multiple stakeholders and campaigns.

Responsibilities

• Lead multi-market coordination to align APAC requirements with global roadmaps.
• Define product value propositions and messaging frameworks for regional audiences.
• Plan and execute integrated marketing campaigns across multiple channels.
• Develop user and market insights to inform strategies.

Skills

Product positioning and go-to-market strategy

Data analysis, insight synthesis, and consumer behavior

Campaign management and marketing operations

Stakeholder and partner management

Brand management and storytelling

Industry and competitive landscape knowledge

Situational leadership and strategic decision-making

Job description

Salt is hiring a 'Marketing Manager' to drive product marketing strategy across APAC, ensuring regional needs are aligned with global product roadmaps. You lead cross-functional planning, execute scalable growth experiments, and deliver integrated marketing initiatives that drive education, engagement, and adoption. You combine deep market insight with data-driven decision-making to influence product direction, launch strategy and long-term growth. This is a one-year contract role based in Singapore.

Key Responsibilities

Regional & Global Alignment

Lead multi-market coordination to align APAC requirements with global product roadmaps, ensuring clear communication, tracking, and execution across regions. Influence global stakeholders to prioritize regional needs within resource-constrained environments.

Product Marketing Strategy

Act as a subject matter expert on products and features, informing product development, positioning, and go-to-market strategy. Define product value propositions, messaging frameworks, and brand narratives tailored to regional audiences and channels. Drive positioning and launch strategies for new products and features, from market sizing through execution.

Marketing Planning & Operations

Consolidate regional budget requests and goal-setting data to support annual planning and global advocacy. Drive marketing planning sessions with regional and functional teams to prioritize initiatives, define target audiences, and align on OKRs. Manage end-to-end logistics for rapid growth experiments and pilots, coordinating between local execution teams and global marketing operations.

Campaign & Lifecycle Marketing

Plan and execute medium to large-scale integrated marketing campaigns across multiple channels. Leverage CRM and retention toolsets to support lifecycle marketing initiatives, including churn prevention and user engagement. Analyze campaign performance, optimize execution, and report on qualitative and quantitative outcomes.

Insights, Research & Analytics

Develop and synthesize user, market, and industry insights to inform product development and marketing strategy. Independently scope, manage, and guide user research using internal and external partners. Define, track, and evaluate key business and product metrics, including market size, revenue opportunity, and user growth.

Content & Enablement

Independently create and iterate marketing content aligned with product strategy and brand standards. Partner with cross-functional and production teams to deliver high-quality, scalable marketing assets. Educate internal stakeholders and marketers on product capabilities, market context, and strategic opportunities.

Minimum Qualifications / Core Competencies

• Product positioning and go-to-market strategy
• Data analysis, insight synthesis, and consumer behavior
• Campaign management and marketing operations
• Stakeholder and partner management
• Brand management and storytelling
• Industry and competitive landscape knowledge
• Situational leadership and strategic decision-making

CEI No: R1763696 | Licence No: 07C3147 Salt is acting as an Employment Business in relation to this vacancy.