Senior Acquisition Marketing - MariBank

MoNeed; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Moneed in Singapore is seeking a results-driven marketing professional to lead planning, execution, and performance tracking of customer acquisition campaigns. You will define objectives, KPIs, and success metrics, analyze metrics to improve outcomes, and align campaigns with product launches and promotions.

Collaborate with Business, BI, Product, Operations to deliver seamless go-to-market execution and craft clear marketing copy with in-house creative teams.

Qualifications

• Bachelor's degree in Marketing, Business, Commerce, or a related field.
• At least 3 years of relevant experience in banks, FinTech, ecommerce or marketing agencies firms is preferred.
• Prior internship or project experience in marketing, e-commerce, or data analysis is a plus.
• Strong analytical skills for quantitative problem solving, able to tackle complex problems with a structured approach.
• Strong written and verbal communication skills, with an eye for detail and creativity.
• Organised, able to multi task and pay close attention to details.
• Proficiency in Microsoft Office, particularly in PowerPoint/ Google Slides, Excel and Google Sheets.
• Ability to work collaboratively in diverse teams and dynamic environments, flexibility to adapt to new challenges and changes.

Responsibilities

• Be in charge of the planning, execution, and performance tracking of marketing initiatives aimed at customer acquisition
• Define campaign objectives, KPIs, and success metrics to measure impact on acquisition
• Track and analyse key performance metrics and make recommendations to improve business outcomes
• Align campaign priorities with key product launches, commercial promotions to maximise value to users
• Collaborate with internal and external cross functional teams, including Business, Business Intelligence, Product, Operations to deliver seamless go-to-market execution
• Create clear and engaging marketing copy for campaigns and work with in-house creative teams to develop the assets required for campaigns
• Assist with any other ad hoc marketing projects to improve user experience and conversions

Skills

Analytical skills

Communication skills

Attention to detail

Team collaboration

Multi-tasking

Education

Bachelor's degree in Marketing/Business

Tools

Microsoft Office

PowerPoint

Google Slides

Excel

Google Sheets

Job description

• Be in charge of the planning, execution, and performance tracking of marketing initiatives aimed at customer acquisition
• Define campaign objectives, KPIs, and success metrics to measure impact on acquisition
• Track and analyse key performance metrics and make recommendations to improve business outcomes
• Align campaign priorities with key product launches, commercial promotions to maximise value to users
• Collaborate with internal and external cross functional teams, including Business, Business Intelligence, Product, Operations to deliver seamless go-to-market execution
• Create clear and engaging marketing copy for campaigns and work with in-house creative teams to develop the assets required for campaigns
• Assist with any other ad hoc marketing projects to improve user experience and conversions

Job Description

• Be in charge of the planning, execution, and performance tracking of marketing initiatives aimed at customer acquisition
• Define campaign objectives, KPIs, and success metrics to measure impact on acquisition
• Track and analyse key performance metrics and make recommendations to improve business outcomes
• Align campaign priorities with key product launches, commercial promotions to maximise value to users
• Collaborate with internal and external cross functional teams, including Business, Business Intelligence, Product, Operations to deliver seamless go-to-market execution
• Create clear and engaging marketing copy for campaigns and work with in-house creative teams to develop the assets required for campaigns
• Assist with any other ad hoc marketing projects to improve user experience and conversions

Requirements

• Bachelor’s degree in Marketing, Business, Commerce, or a related field
• At least 3 years of relevant experience in banks, FinTech, ecommerce or marketing agencies firms is preferred
• Prior internship or project experience in marketing, e-commerce, or data analysis is a plus
• Strong analytical skills for quantitative problem solving, able to tackle complex problems with a structured approach
• Strong written and verbal communication skills, with an eye for detail and creativity
• Organised, able to multi task and pay close attention to details
• Proficiency in Microsoft Office, particularly in PowerPoint/ Google Slides, Excel and Google Sheets
• Ability to work collaboratively in diverse teams and dynamic environments, flexibility to adapt to new challenges and changes