Digital Marketing Lead

Digital; Singapore; On-site; SGD 75,000 - 95,000; Full time

Job summary

Digital is looking for a Digital Marketing Lead based in Singapore to drive multi-channel marketing campaigns targeting senior audiences in banking and fintech. The role requires expertise in B2B marketing with a particular emphasis on financial services and enterprise technology.

Candidates should have hands-on experience with CRM tools like Pardot or HubSpot and a strong background in demand generation, content marketing, and campaign performance analysis.

Qualifications

• Previous experience in B2B digital marketing, preferably in financial media or fintech.
• Hands-on experience with CRM and marketing automation like Pardot or HubSpot.
• Strong understanding of campaign performance metrics and lead generation.

Responsibilities

• Execute multi-channel digital marketing campaigns targeting banking and fintech.
• Support lead nurturing and audience growth campaigns.
• Manage CRM workflows and campaign performance tracking.

Skills

B2B digital marketing

Content marketing

Demand generation

CRM/marketing automation platforms

Stakeholder management

Tools

Pardot

HubSpot

Marketo

LinkedIn Campaign Manager

Google Analytics

Job description

Hire Digital is seeking a Digital Marketing Lead with experience across B2B marketing, conferences, awards, webinars, or financial media environments. Candidates with backgrounds in banking, fintech, financial services, or enterprise-focused media and events organisations will be highly preferred.

This role will support multi-channel digital marketing campaigns targeting senior audiences in banking, fintech, and financial services across APAC, the Middle East, Africa, Europe, and other international markets.

Responsibilities

• Execute multi-channel digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards, and conference initiatives.
• Support demand generation, audience growth, and lead nurturing campaigns targeting banking and fintech decision-makers.
• Manage CRM and marketing automation workflows using Pardot or similar platforms, including segmentation, EDM campaigns, and campaign tracking.
• Collaborate closely with commercial, editorial, research, and events teams to support marketing initiatives across conferences, awards, subscriptions, and thought leadership campaigns.
• Support webinar, virtual event, and conference promotion activities across international markets.
• Assist with content marketing initiatives, including reports, whitepapers, newsletters, landing pages, and campaign assets.
• Monitor campaign performance, track KPIs, and provide reporting and optimisation insights.
• Support LinkedIn paid campaigns, lead generation initiatives, and digital audience engagement strategies.
• Coordinate campaign execution timelines across multiple stakeholders and regional teams.

Requirements

• Previous experience in B2B digital marketing, content marketing, or demand generation roles.
• Experience within financial media, conferences, awards, fintech, SaaS, enterprise technology, or professional services environments preferred.
• Hands-on experience with Pardot, HubSpot, Marketo, or similar CRM/marketing automation platforms.
• Strong understanding of lead generation, campaign performance metrics, audience segmentation, and email marketing best practices.
• Experience supporting webinars, conferences, awards programmes, or enterprise events is highly preferred.
• Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools, and digital reporting platforms.
• Strong written communication and content coordination skills, particularly for professional or executive audiences.
• Highly organised with strong stakeholder management and project coordination abilities.
• Comfortable working independently within remote and globally distributed teams.
• Singapore-based.