Social Media Executive (Instagram & Tiktok) at MAXIUS TRADING PTE. LTD.

MAXIUS TRADING PTE. LTD.; Singapore; Hybrid; SGD 33,000 - 51,000; Full time

Job summary

MAXIUS TRADING PTE. LTD. in Serangoon, Singapore, is seeking a Social Media Executive to manage Instagram and TikTok content on-site. You will own content calendar, create Reels and posts, and help launch campaigns for iTea beverage brand.

You'll track performance metrics, engage with the community, and collaborate with creators and influencers to grow follower engagement and brand awareness in the Singapore market.

Qualifications

• Strong understanding of Instagram and TikTok ecosystems and formats.
• Good English copywriting, able to write engaging local-friendly content.
• Awareness of Singapore youth culture and social media trends.
• Ability to identify emerging trends and translate them into content.
• Basic photography or video shooting experience is a plus.

Responsibilities

• Independently manage and oversee content planning and day-to-day operations of Instagram and TikTok accounts.
• Develop and maintain the Social Media Content Calendar, including scheduling and publishing.
• Plan and create Reels, TikTok videos, Stories and Posts based on platform trends.
• Own short-form video concepts, scripts, captions, and briefs.
• Identify trending content, audio, memes relevant to younger audiences.
• Develop content plans to support product launches, campaigns and store activities.
• Participate in filming and on-site execution of social media content.
• Manage comments, DMs and audience interactions to build community.
• Track Reach, Engagement, Views and Follower Growth and optimize content.
• Assist in managing Creator, Influencer and UGC collaborations.

Skills

Social media management

Content planning

Copywriting

Video editing basics

Trend spotting

Job description

Social Media Executive (Instagram & Tiktok) at MAXIUS TRADING PTE. LTD. in Serangoon, S00, SG.

This Full time on site position offers great opportunities for career growth.

Responsibilities

• Independently manage and oversee the content planning and day-to-day operations of the brand’s Instagram and TikTok accounts.
• Develop and maintain the Social Media Content Calendar , including content scheduling and publishing.
• Plan and create different types of content such as Reels, TikTok videos, Stories and Posts based on platform trends and audience behaviour.
• Take ownership of short-form video concepts, scripts, captions and shooting briefs .
• Proactively identify TikTok and Instagram trending content, audio, memes and topics relevant to younger audiences .
• Develop Social Media Content Plans to support new product launches, marketing campaigns and store activities.
• Participate in the filming and on-site execution of social media content covering products, stores, lifestyle and brand activities .
• Manage comments, direct messages and audience interactions to strengthen community engagement and build a more active brand community.
• Track key social media performance metrics including Reach, Engagement, Views and Follower Growth , and continuously optimise content based on performance.
• Assist in managing Creator, Influencer and UGC collaborations.

Requirements

• Strong understanding of the Instagram and TikTok ecosystem , including platform trends and content formats.
• Strong content awareness and a good understanding of Reels and TikTok short-form video content .
• Good English content and copywriting skills , with the ability to write natural and engaging copy suitable for the local Singapore social media audience.
• Strong awareness of Singapore’s younger consumers, pop culture and social media trends .
• Able to quickly identify emerging trends and translate them into relevant content for the brand.
• Basic photography, video shooting, editing or on-camera experience will be an advantage.
• Prior social media experience with F\&B, lifestyle or retail brands will be an advantage.

iTea is a growing beverage brand dedicated to bringing refreshing, quality tea and specialty beverages to customers across Singapore. We focus on using quality ingredients, consistent preparation standards, and friendly service to create an enjoyable experience for every customer. As a fast-growing F&B brand, iTea is continuously expanding its presence and developing new opportunities for our customers, franchise partners, and employees. At iTea, we believe our people are the key to our success. We are committed to creating a positive and supportive working environment where team members can learn, develop their skills, and build a rewarding career in the F&B industry. From our Baristas and Service Crew to Outlet Managers and Operations teams , every team member plays an important role in delivering our brand promise and maintaining high standards across our outlets. We are always looking for passionate, responsible, and motivated individuals to join our growing team. Whether you are starting your F&B career or looking to take the next step into a leadership role, iTea provides opportunities to learn, grow, and progress together with the brand.