Senior Marketing Executive

The Coffee Bean & Tea Leaf (S) Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

The Senior Marketing Executive role at The Coffee Bean & Tea Leaf Singapore focuses on leading social and digital marketing efforts, driving engagement, and shaping consumer behavior across platforms.

You will work with the Marketing Director to enhance digital strategies aligned with corporate goals, and support brand campaigns, product launches and evergreen content.

Qualifications

• 3-5 years of marketing or PR experience, ideally in F&B, retail, lifestyle, beauty, hospitality or consumer brands.

Responsibilities

• Be the influencer, social and digital go-to person across relevant platforms, ensuring the brand stays fresh, relevant and engaging
• Develop and create content ideas and social-first activations that people actually want to watch, share, save and talk about - from trending formats and Reels to campaign content, product storytelling and community moments
• Identify and build relationships with relevant influencers, creators and KOLs who genuinely fit the brand, including internal community
• Monitor social media sentiments and be the brand custodian
• Support the planning and execution of integrated brand and marketing campaigns, from big seasonal moments and product launches to tactical promotions and always-on content
• Work closely with the marketing team, creative partners and agencies to ensure campaigns are delivered creatively and consistently
• Execute innovative digital marketing campaigns and oversee successful implementation as part of omnichannel marketing
• Lead the conceptualization and development of digital contents while ensuring compliance with brand positioning, brand standards and usage guidelines
• Drive regular management and analytical reporting against performance of all digital marketing activities to identify opportunities, areas for improvement and measure ROIs
• Manage digital marketing budget and spend by effectively allocating budgets to different channels with accountability for growth in marketing efficiency and ROI

Skills

Social media

Influencer management

Content creation

Copywriting

Campaign planning

Analytics

Budget management

Job description

About the role

The Senior Marketing Executive will work closely with Director, Marketing to spearhead all social and digital marketing initiatives, across multiple platforms and formats, to drive engagement, retention and steer positive consumer behaviour. You will continuously review, analyze and enhance digital strategies to support the company's corporate objectives. This is a hands-on role for someone who is energetic, curious, plugged into culture and social trends, and isn't afraid to get challenged, stuck in and make things happen. You'll work across digital marketing, social media, influencer management and content creation, supporting exciting brand campaigns, product launches and always-on initiatives; while helping shape how The Coffee Bean & Tea Leaf Singapore connects with the next generation of consumers.

Key responsibilities

• Be the influencer, social and digital go-to person across relevant platforms, ensuring the brand stays fresh, relevant and engaging




• Develop and create content ideas and social-first activations that people actually want to watch, share, save and talk about - from trending formats and Reels to campaign content, product storytelling and community moments




• Identify and build relationships with relevant influencers, creators and KOLs who genuinely fit the brand, including internal community




• Monitor social media sentiments and be the brand custodian




• Support the planning and execution of integrated brand and marketing campaigns, from big seasonal moments and product launches to tactical promotions and always-on content




• Work closely with the marketing team, creative partners and agencies to ensure campaigns are delivered creatively and consistently




• Execute innovative digital marketing campaigns and oversee successful implementation as part of omnichannel marketing




• Lead the conceptualization and development of digital contents while ensuring compliance with brand positioning, brand standards and usage guidelines




• Drive regular management and analytical reporting against performance of all digital marketing activities to identify opportunities, areas for improvement and measure ROIs




• Manage digital marketing budget and spend by effectively allocating budgets to different channels with accountability for growth in marketing efficiency and ROI

About you

• 3-5 years of relevant marketing or Public Relation experience, ideally in F&B, retail, lifestyle, beauty, hospitality or consumer brands




• Strong experience in social media and digital media marketing, with a good understanding of platforms such as Instagram, TikTok, Xiao Hong Shu and Facebook




• Experience managing influencers, KOLs and content creators




• Experience working with creative, social, media or influencer agencies




• A strong eye for content and an ability to turn ideas into engaging social-first executions




• Confidence creating simple photo and video content, including shooting and editing for social media




• Excellent copywriting and storytelling skills




• Strong project management skills and the ability to juggle multiple campaigns and deadlines




• A keen understanding of social trends, internet culture and what makes people stop scrolling




• Excellent interpersonal and communication skills, with a positive, collaborative attitude and the ability to work in a fast-paced environment