Social Media Executive

HR SG PTE. LTD.; Singapore; On-site; SGD 39,000 - 56,000; Full time

Job summary

HR SG PTE. LTD. is seeking a Social Media Executive to enhance its presence across Facebook, Instagram, TikTok, and LinkedIn in Singapore.

The role focuses on creating engaging content, highlighting completed projects, and turning audience interest into qualified leads for corporate customers. You will manage strategy, campaigns, and publishing schedules, while monitoring engagement and collaborating with sales for lead follow-up.

Qualifications

• Relevant experience in social media management or digital marketing.
• Ability to write clear, engaging captions for multiple platforms.
• Basic photography and short-form video editing skills.
• Experience creating content from project highlights and customer stories.
• Familiarity with Canva or CapCut for content creation.
• Knowledge of scheduling, analytics, and paid social media capabilities would be advantageous.

Responsibilities

• Plan and manage social media activities across Facebook, Instagram, TikTok, and LinkedIn.
• Create engaging captions, graphics, photos, and short videos.
• Monitor comments and messages; engage with businesses and communities.
• Support targeted social media advertising campaigns to attract relevant audiences.
• Track reach, engagement, and enquiries; prepare performance updates.

Skills

Social media mgmt

Caption writing

Photography basics

Video editing

Content ideation

Tools

Canva

CapCut

Scheduling tools

Analytics tools

Advertising tools

Job description

Company Overview

Our client is an established signage company providing signage solutions to corporate clients across Singapore. As the business expands, they are looking for a Social Media Executive to grow their social media presence, engage potential customers, and generate business enquiries.

Role Overview

You will plan and manage social media activities across Facebook, Instagram, TikTok, and LinkedIn. This role focuses on creating engaging content, showcasing completed projects, and turning audience interest into qualified leads.

Key Responsibilities

Social Media Strategy & Campaigns

• Plan and execute social media strategies to increase brand awareness and generate leads.
• Develop platform-specific campaigns to promote signage solutions and reach potential corporate customers.
• Maintain a content calendar to ensure regular and timely posting.
• Research relevant trends, competitor activities, and content opportunities.

Content Creation & Publishing

• Create engaging captions, graphics, photo posts, and short videos for social media.
• Capture photos and videos of completed projects, production processes, and installation activities.
• Turn project highlights and customer success stories into content that demonstrates the company’s capabilities.
• Schedule and publish content while maintaining consistent brand messaging and visual presentation.

Community Engagement & Lead Generation

• Monitor and respond to comments, messages, and social media enquiries professionally.
• Engage with relevant businesses and online communities to expand reach.
• Identify potential customer enquiries and coordinate with the sales team for follow-up.
• Support targeted social media advertising campaigns to attract relevant audiences.

Performance Tracking

• Monitor reach, engagement, follower growth, and enquiries generated through social media.
• Prepare regular performance updates and recommend ways to improve results.
• Test different content formats, posting times, and campaign approaches to improve engagement and lead quality.

Requirements

• Relevant experience in social media management, content creation, or digital marketing.
• Familiarity with Facebook, Instagram, TikTok, and LinkedIn for business use.
• Ability to write clear, engaging captions and adapt content for different platforms.
• Basic photography, videography, and short-form video editing skills.
• Proficiency in content creation tools such as Canva or CapCut.
• Familiarity with social media scheduling tools, platform analytics, and advertising tools would be an advantage.
• Creative, organised, and proactive, with the ability to manage content deadlines.
• Strong communication skills and the ability to handle online enquiries professionally.
• Experience in B2B marketing, signage, printing, or related industries would be an advantage.

Working Hours: Monday–Friday, 9am–6pm; Saturday, 9am–1pm when required.

Only shortlisted candidates will be contacted.

This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”). e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to recruitSG’s PDPA and e2i’s PDPA.