Social Media Lead - B2B Signage Campaigns

HR SG PTE. LTD.; Singapore; On-site; SGD 39,000 - 56,000; Full time

Job summary

HR SG PTE. LTD. is seeking a Social Media Executive to enhance its presence across Facebook, Instagram, TikTok, and LinkedIn in Singapore.

The role focuses on creating engaging content, highlighting completed projects, and turning audience interest into qualified leads for corporate customers. You will manage strategy, campaigns, and publishing schedules, while monitoring engagement and collaborating with sales for lead follow-up.

Qualifications

• Relevant experience in social media management or digital marketing.
• Ability to write clear, engaging captions for multiple platforms.
• Basic photography and short-form video editing skills.
• Experience creating content from project highlights and customer stories.
• Familiarity with Canva or CapCut for content creation.
• Knowledge of scheduling, analytics, and paid social media capabilities would be advantageous.

Responsibilities

• Plan and manage social media activities across Facebook, Instagram, TikTok, and LinkedIn.
• Create engaging captions, graphics, photos, and short videos.
• Monitor comments and messages; engage with businesses and communities.
• Support targeted social media advertising campaigns to attract relevant audiences.
• Track reach, engagement, and enquiries; prepare performance updates.

Skills

Social media mgmt

Caption writing

Photography basics

Video editing

Content ideation

Tools

Canva

CapCut

Scheduling tools

Analytics tools

Advertising tools

Job description

HR SG PTE. LTD. is seeking a Social Media Executive to enhance its presence across Facebook, Instagram, TikTok, and LinkedIn in Singapore.

The role focuses on creating engaging content, highlighting completed projects, and turning audience interest into qualified leads for corporate customers. You will manage strategy, campaigns, and publishing schedules, while monitoring engagement and collaborating with sales for lead follow-up.