Digital Marketing Executive

HR SG PTE. LTD.; Singapore; On-site; SGD 39,000 - 61,000; Full time

Job summary

HR SG PTE. LTD. is seeking a creative Digital Marketing Executive in Singapore who loves social media, short-form video, and content creation. You will drive our digital presence across TikTok, Instagram, LinkedIn, Facebook, and YouTube with engaging video content and livestreams.

You’ll be comfortable on camera, work with faculty and students, and help turn ideas into content that drives awareness and inquiries. Central location; growth opportunities in a fast-paced education environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Media, Business, or related field.
• Strong interest in social media, video content, digital marketing and storytelling.
• Comfortable speaking on camera and engaging audiences during livestreams.
• Proficient using mobile devices and basic production equipment to film content.
• Ability to edit short-form videos independently using CapCut, Canva, or Adobe Premiere Pro.
• Strong visual sense for pacing, hooks, and engaging content.

Responsibilities

• Plan, create, shoot and edit short-form video content for TikTok, Instagram Reels, YouTube Shorts.
• Develop engaging content ideas around education, career development and student experiences.
• Appear on camera and host TikTok Live and other livestream sessions.
• Support livestream planning, scripting, moderation and post-live content reuse.
• Write hooks, captions, scripts, headlines and social copy to boost reach.
• Produce graphics, carousels and promotional content using Canva, CapCut or Adobe tools.
• Collaborate with faculty, students, alumni and teams to tell authentic stories.
• Manage the social media content calendar and monitor performance metrics.

Skills

Social media strategy

Video content creation

Livestream hosting

Content ideation

Storytelling

English writing

Education

Bachelor's degree in Marketing/Communications/Media/Business

Tools

CapCut

Canva

Adobe Premiere Pro

Job description

ABOUT THE COMPANY

Our client is an established education provider offering a range of academic and professional development programmes. The institution works with international education partners to deliver learning opportunities for students and working professionals.

ABOUT THE ROLE

We are looking for a creative and hands‑on Digital Marketing Executive who is passionate about social media, short‑form video, and content creation.

You will play an active role in growing our digital presence across platforms such as TikTok, Instagram, LinkedIn, Facebook, and YouTube, with a strong focus on creating engaging video content, hosting live sessions, and turning ideas into content that drives awareness, engagement, and enquiries.

This role is ideal for someone who is comfortable working both behind and in front of the camera.

KEY RESPONSIBILITIES

• Plan, create, shoot, and edit short‑form video content for TikTok, Instagram Reels, YouTube Shorts, and other social platforms.
• Develop engaging content ideas around education, career development, faculty stories, student experiences, programme highlights, and trending topics.
• Appear confidently on camera and host TikTok Live and other social media live sessions.
• Support livestream planning, scripting, moderation, audience engagement, and post‑live content repurposing.
• Write captions, hooks, scripts, headlines, and social media copy designed to improve reach and engagement.
• Produce simple graphics, carousels, videos, and promotional content using tools such as Canva, CapCut, Adobe tools, or similar platforms.
• Work closely with faculty, students, alumni, and internal teams to create authentic video and storytelling content.
• Manage and maintain the social media content calendar across key platforms.
• Monitor content performance, engagement, reach, and conversion metrics, and recommend improvements based on results.
• Identify emerging social media trends, formats, audio, and content styles relevant to the education and professional development market.
• Support digital campaigns, webinars, programme previews, and marketing events through content creation and social promotion.
• Repurpose long‑form content into multiple short‑form assets for different channels.

ABOUT YOU

• Bachelor's degree in Marketing, Communications, Media, Business, or a related field.
• Strong interest in social media, video content, digital marketing, and storytelling.
• Comfortable speaking on camera and engaging audiences during livestreams.
• Confident using mobile phones and basic production equipment to film content.
• Able to edit short‑form videos independently using CapCut, Canva, Adobe Premiere Pro, or similar tools.
• Strong sense of visual presentation, pacing, hooks, and what makes content engaging.
• Good written and spoken English.
• Creative, proactive, organised, and able to work in a fast‑paced environment.
• Comfortable experimenting with new content formats and learning from performance data.

Candidates without prior experience are welcome to apply.

ADVANTAGEOUS EXPERIENCE

• Previous experience managing TikTok, Instagram, or other social media accounts.
• Experience hosting livestreams or appearing in branded content.
• Familiarity with paid social advertising, Google Ads, Meta Ads, or TikTok Ads.
• Basic photography, videography, or motion graphics skills.
• Experience working in education, training, lifestyle, media, or consumer‑facing industries.

WHAT WE OFFER

• Opportunity to build a strong portfolio across multiple digital platforms.
• Hands‑on exposure to content strategy, video production, social media, and digital campaigns.
• Creative freedom to test new formats and ideas.
• Collaborative and fast‑paced working environment.
• Central Singapore location near an MRT station.
• Opportunities for professional development and career progression.

This is in partnership with the Employment and Employability Institute Pte Ltd ("e2i"). e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job‑matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation‑wide manpower and skills upgrading initiatives. By applying for this role, you consent to recruitSG's PDPA and e2i's PDPA.